Close
Close
Search this website

The Business of Luxury

Where Luxury Meets Strategy, Innovation and Entrepreneurship.

The Business of Luxury program, offered by the Pino Global Entrepreneurship Center at FIU Business, explores the evolving dynamics of the global luxury industry through the lenses of entrepreneurship, brand strategy, innovation and experiential value creation.

Rooted in academic foundations and elevated by real-world industry engagement, The Business of Luxury program bridges the gap between global luxury markets and the next generation of thinkers, innovators and leaders.

Purpose & Vision

Luxury today is no longer defined by materials or price points, it is defined by emotion, experience and meaning. From hospitality and fashion to automobiles, wellness, technology, culinary arts and cultural destinations, luxury has become a strategic ecosystem driven by:

  • Cultural capital and storytelling
  • Craftsmanship and heritage
  • Innovation and digital transformation
  • Customer experience and personalization
  • Sustainability and purpose
  • Global ambition and market expansion

The Business of Luxury program provides the platform to examine these forces and cultivate new models for the luxury economy of the future.

Program Pillars

1. Academic Excellence

Curated research, coursework and case studies illustrate how top luxury brands operate, scale, innovate and build emotional value. The program integrates international perspectives, new consumer behavior and the renaissance of experiential luxury.

2. Industry Engagement

The initiative brings executives, founders and luxury experts into direct dialogue with students through guest lectures, workshops, international programs and experiential labs. Past speakers and partners have spanned luxury hospitality, retail, fashion, travel, real estate and media.

 

3. Experiential Learning

Students participate in immersive visits, incubators and projects where they observe luxury as a living industry, an ecosystem shaped by design, culture and entrepreneurship.

4. Global Perspective

Reflecting FIU's global footprint, the program analyzes luxury through worldwide markets in Europe, Asia, the Middle East and the Americas, highlighting cultural nuances and emerging opportunities.

Who Should Participate

The initiative is ideal for:

  • Business and marketing students
  • Entrepreneurs and founders
  • Emerging luxury professionals
  • Designers and creatives
  • Hospitality and travel innovators
  • Students interested in global markets

Signature Components

Luxury Incubator

A unique experiential platform where students work on real luxury transformation projects alongside global industry leaders.

Business of Luxury Series

Talks, workshops and panels with executives shaping the future of hospitality, retail, branding, design and experiential culture.

 

Impact Cases and Research

Academic case studies developed with international partners and industry pioneers.

Global Field Experiences

Immersive study programs in global innovation hubs for luxury, culture and commerce.

Industry Relevance

The luxury market remains one of the fastest evolving sectors, driven by:

  • Younger global consumers
  • Innovation-led brands
  • Digital-native luxury
  • Sustainability and social purpose
  • Cross-sector convergence (travel x fashion x culture x technology)

Understanding the luxury ecosystem is essential not only for those entering luxury industries, but for anyone studying entrepreneurship, strategy, and value creation.