Program Details

Program Highlights

• Designed for working professionals with Saturday-only classes
• Digital marketing, brand development, and marketing analytics incorporated into every course
• Practical training in strategic, analytical, and technical skills
• Lock-step program that helps you build a network of highly qualified industry professionals
• Includes professional development seminar series to build and refine your personal brand
• Every course has a personal/professional brand development component
• Students earn certifications in Google Ads & Analytics, Interactive Sales, and Lean Six Sigma
• Program faculty who are marketing leaders with real-world experience for top brands and with current digital marketing experience
• No GMAT or GRE required (3 or more years of work experience in any field/industry required)
• Students deep dive into all aspects of marketing (e-commerce, strategic branding, marketing research, social media, performance marketing, and more)

Each student will receive (1) additional guest invitation to attend the graduation dinner.
Graduation dinner includes food, alcoholic, and non-alcoholic beverages.

Program Overview (pdf)

Enhance Your Sales Skills at the Global Sales Center

In the last semester of the MSM program, students earn the Fundamental Sales Skills Certificate through the Global Sales Center. Some of the benefits for students are:

• Receive training from professors with extensive careers in global companies.
• Gain practical experience in both B2B and consumer sales by immediately applying learned concepts in the Global Sales Lab.
• Access to a state-of-the-art facility with 12 training rooms equipped with video technology for recording role plays, meetings, and presentations.
• Access your recordings remotely and receive performance feedback from faculty and lab sponsors.