Program Highlights
- Designed for working professionals with Saturday-only classes
- Digital marketing, brand development, and marketing analytics incorporated into every course
- Practical training in strategic, analytical, and technical skills
- Lock-step program that helps you build a network of highly qualified industry professionals
- Includes professional development seminar series to build and refine your personal brand
- Every course has a personal/professional brand development component
- Students earn certifications in Google Ads & Analytics, Fundamental Sales Skills, and Lean Six Sigma
- Program faculty who are marketing leaders with real-world experience for top brands and with current digital marketing experience
- No GMAT or GRE required (3 or more years of work experience in any field/industry required)
- Students deep dive into all aspects of marketing (e-commerce, strategic branding, marketing research, social media, performance marketing, and more)
The MSM program is a cohort-based, 30-credit program, with two options:
| Start Classes in | Program Length | Class Times | Class Location | For students who... |
|---|---|---|---|---|
| January* | 16 months, 1-2 course(s) every 8 weeks | Saturdays from 8:00 a.m. to 5:00 p.m. | MMC | Want to balance their course load. |
| August** | 10 months, 2 courses every 8 weeks | Saturdays from 8:00 a.m. to 5:00 p.m. | MMC | Have time for a fast-paced program and can manage a high workload. |
Class Start
* First Saturday of the month
**Second Saturday of the month
Graduate program does not follow the academic calendar.
Enhance Your Sales Skills at the Global Sales Center
In the last semester of the MSM program, students earn the Fundamental Sales Skills Certificate through the Global Sales Center. Some of the benefits for students are:
- Receive training from professors with extensive careers in global companies.
- Gain practical experience in both B2B and consumer sales by immediately applying learned concepts in the Global Sales Lab.
- Access to a state-of-the-art facility with 12 training rooms equipped with video technology for recording role plays, meetings, and presentations.
- Access your recordings remotely and receive performance feedback from faculty and lab sponsors.