Umair Usman

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Education

Ph.D. in Business Administration
University of Kentucky, Lexington, Kentucky

Areas of Expertise

• Consumer Interactions with New Technologies
• Consumer Psychology
• Negatively Valanced Emotions

Professional Activities

Dr. Usman's research mainly focuses on consumer psychology and behavior in the domain of consumer-tech interactions (e.g., Artificial Intelligence, Blockchain and Metaverse), and he is also interested in studying the effect of negatively valanced emotions on consumers' decision-making. Dr. Usman serves as a reviewer for leading marketing conferences and also serves as a reviewer for academic journals in marketing and social psychology. 

Outside of work, Dr. Usman is interested in playing and watching Football (read: soccer) and playing video games.

Courses Taught

• Digital Marketing
• Marketing Research I

Publications