College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 344A
Miami, FL 33199
Phone: (305) 348-1067
Email: uusman@fiu.edu
Umair Usman
Assistant Professor, Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 344A
Miami, FL 33199
Phone: (305) 348-1067
Email: uusman@fiu.edu
Education
Ph.D. in Business Administration
University of Kentucky, Lexington, Kentucky
Areas of Expertise
- Consumer Interactions with New Technologies
- Consumer Psychology
- Negatively Valanced Emotions
Courses Taught
- Digital Marketing
- Marketing Research I
Publications
Usman, U., Kim, T., Garvey, A., & Duhachek, A.
(2024).
<span style="font-size:11pt;">The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective</span>.
Journal of the Association for Consumer Research
, 9(3)
.