Jaclyn Tanenbaum

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Education

Ph.D. in Marketing
Chapman Graduate School of Business, College of Business Administration, Florida International University, Miami, Florida

Master of Business Administration
University of Central Florida, Orlando, Florida

Bachelor of Science in Business Administration
University of Central Florida, Orlando, Florida

Areas of Expertise

• Consumer Behavior
• General Branding
• Retailing

Professional Activities

Jaclyn earned her Bachelor’s of Science Degree in Business and a Master’s Degree in Business Administration (MBA) from the University of Central Florida. Prior to FIU, Jaclyn worked at advertising and branding agencies to design and implement marketing plans and strategies for clients in a variety of industries; including Travel, Tourism & Hospitality, Casino Gaming, Health & Beauty, and Fashion & Retail.  She was the Market Research Manager for a major cruise line, and developed brand, advertising, product development, distribution channel, and employee research studies. Her findings were used to shape the cruise line’s brand positioning and messaging, marketing strategy, and product offerings.  She is considered an expert in corporate marketing research and maintains strong industry ties with top-level executives from her prior employment.  She also maintains her membership industry-related marketing research groups and networks.

 

Since joining FIU, Jaclyn had a significant impact on the Marketing department.  She revamped the three undergraduate Marketing Research courses, taken the lead on the Marketing Research and Data Analysis Certificate program for undergraduate Marketing majors and minors, created a new Marketing Research course and co-developed another course for the department’s Masters of Science in Marketing (MSM) program, the program which she currently serves as the Faculty Director.  She was awarded the department’s Award for Teaching Innovation in 2018 and MSM’s Best Professor Award by three consecutive cohorts.  Jaclyn’s four-year average on the Student’s Perceptions of Teaching Survey (SPOTS) is a 4.5 out of 5.

 

Results of Jaclyn’s passion for and dedication to teaching and preparing students for career success is substantial.  Her students have gone on to bring great honor to FIU attaining positions within companies like; Darden Restaurant Group, The Discovery Channel, Johnson & Johnson, Ryder Systems and The Walt Disney World Company.  One student won the prestigious National American Marketing Association Research Competition using a research project from her class.  Other students earned internships within the Consumer Insights division of Johnson & Johnson and the marketing division at the Walt Disney World Company.

 

In addition to being one of the top-rated faculty members in the Marketing department, Jaclyn completed her Ph.D. in Business Administration at FIU.  During her time as a doctoral student, she was awarded with the prestigious AMA-Sheth Fellowship and presented some of her work at the Winter 2017 AMA conference.  Her research interests include luxury branding and luxury product consumption, advertising and framing effects, sales strategy, and marketing education management. 

Courses Taught

• Introduction to Marketing
• Marketing Internship
• Marketing Management in the Global Environment
• Marketing Research
• Marketing Research I
• Marketing Research II
• Special Topics in Marketing

Publications