College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 348B
Miami, FL 33199

Phone: (305) 348-2571

Nancy Richmond

Associate Teaching Professor, Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 348B
Miami, FL 33199

Phone: (305) 348-2571


Doctor of Education
Northeastern University, Boston, Massachusetts

Master of Counseling
Boston University School of Education, Boston, Massachusetts

Bachelor of Science in Marketing
Merrimack College, North Andover, Massachusetts

Areas of Expertise

  • Digital Storytelling
  • Generation Z and Millennials in the Workplace
  • Influencer Marketing
  • Innovation
  • Social Good and Sustainability
  • Social Media
  • Social Media: Startup Strategies
  • Technology
  • Video Marketing

Professional Activities

Dr. Nancy Richmond is an Assistant Teaching Professor at Florida International’s College of Business for the Department of Marketing and Logistics.  She is an innovative faculty member, social media consultant, and executive coach who empowers and trains people to leverage technology and social media skills to be influential leaders. Her research explores digital transformation, social skills in the digital age, the future of technology and wellness in a digital world.

Dr. Richmond uses creative solutions and research-based strategies to help organizations survive and thrive during growth, disruption, and/or crisis. Dr. Richmond is recognized as a social media authority with over 300,000+ followers.  She tackles problems holistically and creates transformative solutions with a B.S. in Marketing, a Master’s in Counseling, and a Doctorate in Education.  She is well-known for being a people connector and giving presentations encouraging individuals and business leaders to take their goals to the next level. She serves on the Board of the World Happiness Foundation and is passionate about creating events at FIU centered on well-being, innovation, and happiness.  She hosted the World Happiness Fest at FIU Biscayne Bay Campus in 2023 and 2024, with over 2,000 attendees from over 23 countries. 

She empowers and trains individuals in effectively leveraging digital skills to innovate and help grow their businesses. She has worked with leading organizations, including MIT, Harvard University, Northeastern University, University of Miami, La Croix, Campbell Soup Company, NBC 6/Telemundo, National Career Development Association, and National Association of Colleges and Employers. 

Her insights on the future of social media, technology, and work have made her sought after by leaders and corporations as a keynote speaker and consultant. In addition, she has presented at academic conferences for the Marketing Management Association, Marketing Educator’s Association, and Society for Marketing Advances.  She motivates audiences and organizations to embrace change, learn what is coming next, and prepare them to help shape the future they want to see. She inspires leaders to use their social skills to take their business and career to the next level to live a happier and more productive life. The media, including CBS, NBC, Wall Street Journal, and the New York Times, often seek her expertise.

Dr. Richmond has hosted numerous conferences and events with hundreds of attendees promoting entrepreneurship, innovation, digital media, and technology for the greater Miami community. She has collaborated with the Social Media Association, FIU AMA, Startup FIU, the Cambridge Innovation Center, and the Digital Media Assembly to connect business professionals and students through interactive educational events. She strongly advocates using social skills, innovation, and technology to help promote community building, social good, and sustainability. As a digital advisor, she served on the Martin Luther King committee at FIU, helping encourage equity and diversity.  She integrates social responsibility into the classroom, where students can learn about cause marketing, video production, and social media.  Each semester, she hosts a competition where students create videos on a variety of causes, including mental health, women’s rights, ocean pollution, climate change, equity, and more. She is a firm believer in harnessing the power of technology and uniting people to help tackle significant challenges in business, our communities, and the world for social good. Dr. Richmond has traveled the globe extensively, using her cross-cultural experiences in her work and teaching experiences.

Courses Taught

  • Brand Management
  • Graduate Business Internship
  • Introduction to Marketing
  • Marketing Yourself in Today's Competitive Job Mark
  • Social Media Marketing


  • Richmond, N. L. (2021). Social Media Building Community and Collaboration. Career Planning and Adult Development Journal, 37(Number 2).
  • Richmond, N., & Rochefort, B.


    Connecting Instruction to Connected Technologies—Why Bother? An Instructional Designer’s Perspective.

    RUSC, Universities and Knowledge Society Journal


  • Jacobs, K., Johnson, P., Dennerlein, J., Peterson, D., Kaufman, J., Gold, J., & Richmond, N.


    University Students' Notebook Computer Use.

    Applied Ergonomics