College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 343B
Miami, FL 33199
Phone: (305) 348-8118
Email: wguess@fiu.edu
Wendy Guess
Associate Teaching Professor, Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 343B
Miami, FL 33199
Phone: (305) 348-8118
Email: wguess@fiu.edu
Education
Ph.D. in Public Health Education and Promotion
Texas Woman's University, Denton, Texas
Master of Arts in Recreation Management
Brigham Young University, Provo, Utah
Bachelor of Science in Anthropology
Brigham Young University, Provo, Utah
Areas of Expertise
- Behavioral change
- Predictive communication
- social/emotional intelligence
Professional Activities
Dr. Wendy Guess is an Associate Teaching Professor, currently teaching undergraduate and graduate courses in the Dept. of Marketing and Logistics. Her signature course, Health and Fitness Marketing blends elements from the wellness industries, personal development, behavior change and marketing strategy, complemented by her book - 'Marketing for Health, Wellness and Professionals.'
Additionally, Dr. Guess offers a multi-disciplinary course in the Honors College - Exploring Culture through Dance and Music, also complemented by her book, 'The Culture of Dance'. Additionally, Dr. Guess offers workshops on emotional awareness/intelligence, and energy work.
Courses Taught
- Health and Fitness Marketing
- International Marketing
- Introduction to Marketing
- Marketing Management in the Global Environment
- Marketing Research I
- Special Topics in Marketing
Publications
- Guess, W. (2011). Impact of Dancing Classrooms on Elementary Physical Education: A School Climate Study of Personal and Social Develpment. TAHPERD Journal, Summer.
- Nelson, L. P., Evans, M., Guess, W. L., Buckwalter, J., & Olson, T. (2011). Heart rates of elementary physical education students during dancing classrooms activities. Research Quarterly for Exercise and Sport, 82(2).
Books
- Connection Timeout
- Guess, W. (2018). The Culture of Dance. San Diego: Cognella Publishing.
- Guess, W. (2011). The Culture of Dance: The Power to Create, Connect and Master (2nd ed.). San Diego: Cognella Publishing.