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Suleyman Bahadir

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 348B
Miami, FL 33199

Phone: (305) 348-4199
Email: sbahadir@fiu.edu

Curriculum Vitae

Suleyman Bahadir

Associate Professor, Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 348B
Miami, FL 33199

Phone: (305) 348-4199
Email: sbahadir@fiu.edu

Curriculum Vitae

Education

Ph.D. in Business
Emory University, Atlanta, Georgia

Areas of Expertise

  • Financial value of brands and customer relationships
  • Marketing strategy and brand performance relationship in emerging markets
  • Relationship between macroenvironment conditions and marketing

Professional Activities

S. Cem Bahadir is Associate Professor of Marketing at Florida International University. Previously, he was Margaret Hill Dean’s Notable Scholar and Associate Professor of Marketing at Joseph M. Bryan School of Business and Economics, University of North Carolina Greensboro. Cem also served as faculty member at the University of South Carolina, and Ozyegin University in Turkey. He received his Ph.D. in Business Administration - Marketing from Emory University. Cem published his research in Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Business Studies, and Journal of International Marketing. His paper “New Product Introductions for Low-Income Consumers in Emerging Markets” (co-authored with S. Arunachalam, S. Bharadwaj, and R. Guesalaga) received the 2020 JAMS Sheth Foundation Best Paper Award. His project titled “The Impact of Mergers and Acquisitions on Customer Satisfaction” (co-authored with Nita Umashankar and Sundar Bharadwaj) was awarded a Research Accelerator Grant by Marketing Science Institute. In 2022, he was recognized as one of the outstanding reviewers by the Journal of International Marketing. Cem currently serves as Associate Editor for Journal of International Marketing.

Courses Taught

  • Brand Management

Publications

  • Sainam P., & Bahadir S. C.

    (2024).

    Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning.

    Journal of International Marketing

    .

  • Bahadir S. C., & Pauwels K.

    (2023).

    <span style="color:#222222;font-size:16px;">When Does Word of Mouth versus Marketing Drive Brand Performance Most?</span>.

    Journal of Marketing Analytics

    .

  • Borah A., Bahadir S., Colicev A., & Tellis G.

    (2022).

    It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value.

    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

    , 39()

    .

  • Umashankar N., Bahadir S., & Bharadwaj S.

    (2022).

    Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction.

    JOURNAL OF MARKETING

    , 86()

    .

  • Arunachalam S., Bahadir S., Bharadwaj S., & Guesalaga R.

    (2020).

    New product introductions for low-income consumers in emerging markets.

    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

    , 48()

    .

  • Bahadir B., & Bahadir S.

    (2020).

    Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture.

    JOURNAL OF INTERNATIONAL MARKETING

    , 28()

    .

  • Bahadir S., Bharadwaj S., & Srivastava R.

    (2015).

    Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics.

    JOURNAL OF INTERNATIONAL BUSINESS STUDIES

    , 46()

    .

  • Bahadir S., DeKinder J., & Kohli A.

    (2015).

    Marketing an IPO issuer in early stages of the IPO process.

    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

    , 43()

    .

  • Kalaignanam K., & Bahadir S.

    (2013).

    Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?.

    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

    , 41()

    .

  • Bahadir S., Bharadwaj S., & Parzen M.

    (2010).

    A meta-analysis of the determinants of organic sales growth (vol 26, pg 263, 2009).

    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

    , 27()

    .

  • Bahadir, S., Bharadwaj, S., & Parzen, M.

    (2009).

    A meta-analysis of the determinants of organic sales growth.

    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

    .

  • Bahadir, S., Bharadwaj, S., & Srivastava, R.

    (2008).

    Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

    JOURNAL OF MARKETING

    .

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