College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 348B
Miami, FL 33199
Phone: (305) 348-4199
Email: sbahadir@fiu.edu
Suleyman Bahadir
Associate Professor, Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 348B
Miami, FL 33199
Phone: (305) 348-4199
Email: sbahadir@fiu.edu
Education
Ph.D. in Business
Emory University, Atlanta, Georgia
Areas of Expertise
- Financial value of brands and customer relationships
- Marketing strategy and brand performance relationship in emerging markets
- Relationship between macroenvironment conditions and marketing
Courses Taught
- Brand Management
Publications
Sainam P., & Bahadir S. C.
(2024).
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning.
Journal of International Marketing
.
Bahadir S. C., & Pauwels K.
(2023).
<span style="color:#222222;font-size:16px;">When Does Word of Mouth versus Marketing Drive Brand Performance Most?</span>.
Journal of Marketing Analytics
.
Bahadir, S., Bharadwaj, S., & Parzen, M.
(2009).
A meta-analysis of the determinants of organic sales growth.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
.
Bahadir, S., Bharadwaj, S., & Srivastava, R.
(2008).
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
JOURNAL OF MARKETING
.