Suleyman Bahadir

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Education

Ph.D. in Business
Emory University, Atlanta, Georgia

Areas of Expertise

• Financial value of brands and customer relationships
• Marketing strategy and brand performance relationship in emerging markets
• Relationship between macroenvironment conditions and marketing

Professional Activities

S. Cem Bahadir is Associate Professor of Marketing at Florida International University. Previously, he was Margaret Hill Dean’s Notable Scholar and Associate Professor of Marketing at Joseph M. Bryan School of Business and Economics, University of North Carolina Greensboro. Cem also served as faculty member at the University of South Carolina, and Ozyegin University in Turkey. He received his Ph.D. in Business Administration - Marketing from Emory University. Cem published his research in Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Business Studies, and Journal of International Marketing. His paper “New Product Introductions for Low-Income Consumers in Emerging Markets” (co-authored with S. Arunachalam, S. Bharadwaj, and R. Guesalaga) received the 2020 JAMS Sheth Foundation Best Paper Award. His project titled “The Impact of Mergers and Acquisitions on Customer Satisfaction” (co-authored with Nita Umashankar and Sundar Bharadwaj) was awarded a Research Accelerator Grant by Marketing Science Institute. In 2022, he was recognized as one of the outstanding reviewers by the Journal of International Marketing. Cem currently serves as Associate Editor for Journal of International Marketing.

Courses Taught

• Brand Management

Publications