The Competitive Advantage of Using AI in Business


We are witnessing an exciting moment in history — the dawn of a new era in business and technology, comparable to the rise of the digital age and the Industrial Revolution. As we look into the future, it is clear that embracing and understanding artificial intelligence (AI) is essential for businesses aiming to prosper in this transformative era.

Whether you are part of a large corporation or a small business owner, you can use AI to increase your competitive advantage.

AI: A New Beginning, Not an End

Similar to how the internet era transformed our daily life and allowed us to connect with people globally, the rise of AI is offering new opportunities for enhanced data analytics and innovation across all industries.

Understanding AI's Role and Overcoming Misconceptions

AI's integration into business is often met with hesitation, which can hinder its adoption and popularity. A critical concern is the fear of AI leading to widespread job loss. History, however, shows us that like any major technological advancement, AI transforms jobs rather than eliminating them.

For example, graphic designers who embraced digital tools have flourished. AI offers opportunities for professionals to enhance their skills and efficiency. The key lies in learning to use AI to improve job performance and innovate.

How can AI help support your business needs?

  1. Market Research

    Get Data-Driven Insights: AI is highly proficient at obtaining and analyzing large volumes of data, and pulling actionable insights that are beyond human capacity. This capability allows businesses to make more informed and strategic decisions.

    Predictive Analytics: AI can predict market trends and consumer behavior, helping businesses anticipate future needs and adjust their strategies accordingly. This foresight is crucial in staying ahead of competitors and meeting market demands. For example, retailers could use predictive models to optimize inventory levels, reduce stockouts, minimize overstock situations, and enhance supply chain efficiency, ultimately improving the accuracy and responsiveness of inventory management processes.

    Cybersecurity Risk Assessment: AI algorithms can identify potential risks by analyzing patterns and irregularities in data in real-time. This approach to risk management could help businesses identify cyber-attacks as they happen, reducing the time between threat detection and response.

  2. Operational Efficiency

    Facilitating Routine Tasks: AI can automate repetitive and time-consuming tasks, freeing up employee time for more complex and creative work. This includes tasks like data entry, scheduling, and even responding to basic customer inquiries. We all know how frustrating a “canned” response from a chatbot on a website can be. Generative AI could replace that negative customer experience with chats that provide precise information tailored to your needs 24/7.

    Process Optimization: AI can streamline various business processes, ensuring they are more efficient and cost-effective. For example, AI could automate repetitive tasks in the hiring process, such as resume screening and initial candidate assessments; enabling HR professionals to focus on more strategic aspects of talent acquisition. For hiring managers swamped with hundreds of applications to review, this is a real game changer.

    Error Reduction: AI systems, with their ability to learn and adapt, significantly reduce the likelihood of human error. This precision is highly valuable in areas like financial accounting or data management.

  3. Customer/Employee Relationship Enhancement

    Personalization: AI enables businesses to offer personalized experiences to customers and employees by analyzing their preferences and behaviors. This personalization can be put in place in things like customized marketing, product recommendations, and tailored customer service. You may have noticed when shopping online that you are often given the option to browse through a “You may also like” section. This is a prime example of targeted marketing for products based on consumer behavior. Amazon has reported that the business of cross selling and upselling make up as much as 35% of its revenue.

    Customer Insights: Through sentiment analysis and customer feedback evaluation, AI helps businesses understand their customers' needs and preferences, leading to better product development and customer service strategies. For example, a brand manager may utilize social media listening tools to gather millions of digital messages across the internet and identify the feelings of people towards a brand.

How to Use AI? Implementing AI in business requires a strategic approach for both small and large businesses. Whether your business has a large or smaller budget, there are free and low-cost AI tools that can be helpful to businesses for the growth and efficiency of operations.

Small Business AI Tools:

  • Customer service functions can be facilitated using chatbots like Tidio, which offers a free plan in assistance of customer service and engagement.
  • Marketing processes can be simplified with Hubspot, which offers customers a free CRM system including functions of analytic assessments and email scheduling.
  • For more in-depth data analytics, Google Analytics provides AI-powered insights into website traffic and user information to help gauge customer trends.
  • OpenAI’s GPT-3 provides small businesses with the option of either free or a small fee subscription for content creation.
  • Social media managers can use programs like Buffer and Hootsuite for scheduling posts and analyzing social media performance.
  • Wave Accounting offers a free accounting software program with AI capabilities for income and expense tracking, invoicing, and receipt scanning.

Additional AI Tools

  1. Identify the Needs: Determine which areas of your business can benefit the most from AI.

    For example, an e-commerce company can conduct a thorough analysis and discover that implementing AI could effectively enhance their operations. They can introduce AI chatbots to streamline customer service, use predictive analytics for strategic inventory management, and apply AI for personalized marketing strategies.

  2. Choose the Right Tools: There is a wide array of AI tools available. Select those that align with your business objectives.

    For example, a retail company may have a goal of enhancing online customer experience and boosting sales and can select specific AI tools: "Algolia" or "Adobe Sensei" for personalized product recommendations, "Blue Yonder" or "Infor Nexus" to help with inventory management, and an AI chatbot for responsive customer service.

  3. Develop Skills: Ensure your team has the necessary skills to leverage AI effectively. Continuous learning and training are crucial.

    An example of this would be if a financial services firm were to integrate AI into its operational systems and roll out a skill development program, including AI literacy workshops for all staff, specialized training for key departments, and continuous learning opportunities through online courses and certifications. Data Management: AI is only as good as the data it uses. Ensure you have a robust data management strategy.

AI is not just a technological advancement; it's a strategic tool for businesses seeking to thrive in today’s world. By understanding and leveraging AI's potential, businesses can unlock new levels of success and efficiency.

In an article published by the Blog of Bill Gates, GatesNotes, it states, “We should keep in mind that we’re only at the beginning of what AI can accomplish. Whatever limitations it has today will be gone before we know it.” This is an important idea to keep in mind at the emergence of the AI era and ask yourself, whether you want to be a pioneer of this transformative time or not.