The doctoral program in marketing prepares you for an academic career at research-oriented universities. Marketing is a diverse academic discipline encompassing many areas of inquiry, ranging from understanding consumer response to various elements of the marketing mix (products, pricing, advertising, etc.) to how marketing managers cope with their job requirements. You’ll experience this diversity in the program first-hand via doctoral seminars.
To ready you for your role as a research scholar, the coursework is designed to provide the required methodological and analytical skills for executing sound research and the substantive knowledge of the field of marketing to develop research worth executing.
Your research skills are further developed through two summer projects encompassing your first two years of the program. These projects are supervised by faculty and are multi-faceted in their intended purpose.
Since many students have never been involved in an in-depth research project, the first year’s project is intended to familiarize you with the research process. Emphasis is on executing a manageable project during the allotted timeframe.
Much greater emphasis is given to research creativity for your second summer project. Ideally, this research serves as the stepping stone for your dissertation, which will be your focus during the last two years of your program. Both summer projects require the submission of a written paper and a presentation to the marketing faculty.
To prepare you as a strong educator, in addition to the curriculum’s teaching focus, you’ll also serve as a teaching assistant and receive instructional training before fulfilling teaching opportunities later in your program.