- Accelerated 30-credit program that can be completed in 10, 16, or 20 months
- Program starts in the fall (August), in the spring (January), and in the summer (May) with a fully online instruction format
- Focus on digital marketing, branding development and marketing analytics incorporated into every course
- Practical training in strategic, analytical and technical skills
- Lock-step program that helps you build a network of highly qualified industry professionals
- Includes professional development seminar series to build and refine your personal brand
- Every course has a personal/professional brand development component
- Students earn certifications in Google Ads & Analytics, Fundamental Sales Skills and Lean Six Sigma
- Program faculty who are marketing leaders with real-world experience for top brands, as well as current digital marketing experience
- No GMAT or GRE required (3 or more years of work experience in any field/industry required)
- Students deep dive into all aspects of marketing (e-commerce, strategic branding, marketing research, social media, performance marketing, and more)
| Program Duration | Speed & Structure | For students who... |
| 10 months | 2 courses every 8 weeks | Have time for a fast-paced program and can manage a high workload. |
| 16 months | 1-2 course(s) every 8 weeks | Want to balance their course load. |
| 20 months | 1 course every 8 weeks | Are busy professionals and need a slower-paced program. |
Enhance Your Sales Skills at the Global Sales Center
In the last semester of the MSM Online program, students earn the Fundamental Sales Skills Certificate through the Global Sales Center. Some of the benefits for students are:
- Receive training from professors with extensive careers in global companies.
- Gain practical experience in both B2B and consumer sales by immediately applying learned concepts in the Global Sales Lab.
- Receive performance feedback from faculty and lab sponsors.