The MS in Marketing – Online program offers an integrated curriculum with the themes of digital, branding, and analytics incorporated into each course. The program is distinctive for both its breadth and depth. It includes digital marketing (from general e-marketing to social media to digital marketing strategies), the psychology and economics of buyer behavior, how to conduct marketing research in today’s electronic environment, the development of brand equity and its implications for organizational success, the use of marketing analytics to increase the effectiveness of marketing activities, as well as general marketing management and overall strategy.
The MSM program is lock-step, cohort-based, where students enter the program at the same time and proceed through the courses as a group, allowing you to develop relationships that will enrich your personal and professional lives. You can choose from the 10-month fall start, 16-month spring start, or the 20-month summer start.
Professional Development Seminars will be required.