As Sergio Reyes (BBA '22) builds his custom manufacturing company, artificial intelligence (AI) is a key player on his team. In fact, it's the only other player on his team.
It wasn't long ago that Reyes, eyeing an expansion beyond Florida of his uniform and promotional products company Onyx Ink, would have had to hire a marketing professional and maybe even an executive assistant. He also would have spent countless hours devising a pricing strategy.
But these days, no need. AI handles such things. "I can take three minutes out of my day to create marketing content with AI for the next month, and I can use AI for analytics to see which graphics I should invest more money in. This saves me a lot of money," Reyes said. "It also saves me time because I use AI to create a pricing matrix and figure out the optimal pricing for the products and services I offer."
Read the full story on FIU Business Now magazine.