Professional MBA Online in Sports ManagementWhite Week

What is White Week?

The White Week is an optional experiential learning opportunity offered in Madrid, Spain. During this week, students travel to Madrid with their cohort members and program faculty to tour Real Madrid C.F.’s facilities, attend keynote lectures from Real Madrid executives and guest experts in sports management, explore trending topics and issues in the sports industry, network with some of the most powerful sports professionals in the world, and gain hands-on experience with lessons in entrepreneurialism, teamwork, integrity, leadership, and excellence.

During White Week, students take part in the day-to-day operations of Real Madrid C.F., visit the headquarters, meet directors of the club and executives of the sports industry, and join masterclasses. This event is one of the best experiences for a sports management student, both from a managerial and an operational viewpoint. You will receive hands-on learning and apply the knowledge you have gained throughout your studies.

White Week includes:

  • Exclusive event at the newly renovated Santiago Bernabéu Stadium with insight into the day-to-day operations of Real Madrid C.F.
  • Visits to the headquarters: tennis, golf, fitness and wellness, soccer and non-conventional spaces.
  • Networking with top managers and executives of Real Madrid C.F. in different areas (Strategy, HR, Marketing, Finance, etc.).
  • Masterclasses by executives and sports professionals, including:
    • Emilio Butragueño - Managing Director of Real Madrid Graduate School
    • Mattias Grafstrom - Deputy Secretary General for Football at FIFA
    • Toni Nadal - Rafa Nadal’s longtime coach
    • Zvonimir Boban - AC Milan and Croatia soccer legend
    • Sergio Llull - Guard at Real Madrid basketball team and Basketball World Champion with Spanish National Team
    • Pablo Laso - Head Coach of Real Madrid basketball team
    • Alberto Herreros – Real Madrid Basketball section Technical Director
    • Jose Ángel Sánchez - Real Madrid FC General Director
    • Jesus Bueno - VP Basketball Operations in EMEA for NBA
    • Israel García - Head of Digital Channels and Data Real Madrid F.C.
    • Charlie Stillitano - Co-founder and President of Relevent Sports Group (International Champions Cup)

Considering market trends and the constant evolution of the sports industry, the list of speakers may vary.


“These two weeks have been an incredible experience. It was awesome to get to meet these people I watch on TV most of the time.”

Anay Hernandez, PMBASM Student

Anay Hernandez

“I’ve been a football fan since I was little, so everything for me is like a dream right now. We went to Bernabéu. We were able to see a game three rows from the stadium. It was a dream come true.”

Kevin Rodriguez, PMBASM Student

Kevin Rodriguez

“The two weeks of White Week, we had a lot of great conferences and got the opportunity to meet a bunch of people from the world.”

Alexander Beola, PMBASM Student

Alexander Beola

“I have a dream of being a sports agent, and I felt this was a once in a lifetime opportunity to gain the best knowledge in order to pursue the dream.”

Mauricio Aguiar, PMBASM Student

Mauricio Aguiar

“You get to see the backend of how it works with the team and their partnerships with everybody.”

Zashery Mercedes, PMBASM Student

Zashery Mercedes

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