PhD in Business Administration

Marketing

The doctoral program in marketing prepares you for an academic career at research-oriented universities. Marketing is a diverse academic discipline encompassing many areas of inquiry, ranging from understanding consumer response to various elements of the marketing mix (products, pricing, advertising, etc.) to how marketing managers cope with their job requirements. You’ll experience this diversity in the program first-hand via doctoral seminars.

Research Preparation

To ready you for your role as a research scholar, the coursework is designed to provide the required methodological and analytical skills for executing sound research and the substantive knowledge of the field of marketing to develop research worth executing.

Your research skills are further developed through two summer projects encompassing your first two years of the program. These projects are supervised by faculty and are multi-faceted in their intended purpose. 

Since many students have never been involved in an in-depth research project, the first year’s project is intended to familiarize you with the research process.  Emphasis is on executing a manageable project during the allotted timeframe, as opposed to concern with the thinking behind the research. 

Much greater emphasis is given to research creativity for your second summer project.  Ideally, this research serves as the stepping stone for your dissertation, which will be your focus during the last two years of your program.  Both summer projects require the submission of a written paper and a presentation to the marketing faculty.

Teaching Preparation

To prepare you as a strong educator, in addition to the curriculum’s teaching focus, you’ll also serve as a teaching assistant and receive instructional training before fulfilling teaching opportunities later in your program.

The marketing PhD program is a four-year program (that includes summer requirements in Years 1-3) involving the following coursework:

Year Semester Credit Course
1 Fall

3
3
3

MAR 7622 Marketing Research Methodology I
MAR 7786 Seminar in Marketing Theory
STA 6166 Statistical Methods for Research I

1 Spring

3
3
3

MAR 7815 Seminar in Foundations of Marketing Thought
MAR 7507 Seminar in Consumer Behavior
STA 6167 Statistical Methods for Research II

1 Summer 6 GEB 7916 Doctoral Research Project in Business
Year Semester Credit Course
2 Fall

3
3
3

MAR 7817 Seminar in Marketing Management
MAR 7623 Seminar in Marketing Environment
STA 6990 Multivariate Statistical Analysis

2 Spring

3
3
3

MAR 7399 Seminar in Advertising and Persuasion
MAR 6936 Special Topics in Marketing
Marketing Research Methodology II*

2 Summer 6 MAR 7979 Doctoral Research in Marketing
*Denotes new course. Course number has yet to be assigned.
Year Semester Credit Course
3 Fall

9

MAR 7981 Dissertation Preparation

3 Spring

9

MAR 7980 Doctoral Dissertation in Business Administration

3 Summer 6 MAR 7980 Doctoral Dissertation in Business Administration
Year Semester Credit Course
4 Fall

9

MAR 7980 Doctoral Dissertation in Business Administration

4 Spring

9

MAR 7980 Doctoral Dissertation in Business Administration

The dissertation process begins after the student has successfully completed all non-dissertation coursework and program requirements.  The student must form a dissertation committee comprised of willing faculty members and chaired by a faculty member with Dissertation Advisor Status.  The student should work with the committee chair in forming the rest of the committee.

The student will prepare a dissertation proposal that must be approved by the committee.  The proposal will describe the purpose of the proposed research, the research hypotheses to be tested, how these hypotheses will be tested, and the expected contribution of the research comprising the dissertation.  The dissertation is important for not only fulfilling program requirements, but for providing the student with publishable research that is critical in the beginning stage of the student’s future career as a faculty member.  It will also play an important part in determining the student’s success when interviewing for a position as a faculty member. 

Students must satisfy all university and college dissertation requirements.

Students are expected to maintain a GPA of 3.5 or better in the departmental courses that comprise the marketing concentration.  In addition, students are expected to maintain a GPA of 3.3 or better in all of their coursework.  Failure to maintain the required GPA constitutes sufficient grounds for dismissal from the PhD program.  Unsatisfactory performance in either of the two summer projects also constitutes sufficient grounds for dismissal from the program.  

For more information about the Marketing Concentration, please contact:

Paul Miniard Paul Miniard
Doctoral Director, Department of Marketing & Logistics
Professor
Department of Marketing & Logistics
Modesto A. Maidique Campus, RB 347B
(305) 348-3322
miniardp@fiu.edu

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