Tatiana Ferreira is an accomplished transformation leader with 20+ years driving large-scale organizational change across global brands such as Louis Vuitton, Neiman Marcus, Disney, and others. She has overseen more than $5B in multi-site operations, led 9,000+ employees, and directly managed a $1.5B P&L. Her career is defined by delivering results during critical inflection points—turnarounds that restore growth, customer experience strategies that fuel revenue, operational redesigns that expand margins beyond traditional cost cuts, and AI integration initiatives that create measurable top- and bottom-line performance.
Tatiana currently serves as Governance Chair and Audit Committee Member at Dream.Org, where she leads board recruitment, CEO evaluation, and governance framework development. She is also CEO & Founder of HarmonIQ, advising companies through strategic transformation with pragmatic diagnostics and actionable solutions. In addition, she is Principal Advisor and Investor at Aurora AI Retail Accelerator, helping organizations deploy AI capabilities at scale—ensuring investments move beyond pilots and deliver real value.
Her expertise spans financial transitions (IPO readiness, successful bankruptcy emergence), global operations across the U.S., Latin America, and Europe, compensation and workforce strategy redesign, and customer-centric business model evolution. Fluent in English, Spanish, and Portuguese, she bridges global leadership with cultural nuance and operational precision.
Boards trust Tatiana to pressure-test strategy and guide priorities in technology, customer experience, and sustainable transformation. Operators rely on her ability to cut through complexity and execute what works. As a speaker, she brings the same directness to industry stages—focusing on AI integration, governance, and transformational leadership that moves business forward.