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Certificate in Social Media and Digital Marketing Analytics

In this digital age, businesses need to reach their customers via online channels even more effectively and efficiently. That, in turn, has increased the demand for professionals with the knowledge to build brand awareness and loyalty online, as well as the data skills to analyze target audience social media usage.

This certificate program covers the key concepts and strategies to build both your social media and digital marketing analytics expertise. You’ll study the online strategies used by successful organizations today to shape their business-to-business and business-to-consumer social media programs; target the right Internet user characteristics; and strengthen their relationship management marketing success.

This certificate program offered by the Department of Marketing is open to all FIU degree-seeking undergraduate students and is designed to offer you the opportunity to complement your major field of study with an additional concentration in Social Media and Digital Marketing Analytics.

 Also available to fully online students.

Deadline to make major changes or add minor(s)/certificate(s)

Admit TermApplication DeadlineDeposit Deadline
Spring 2026November 18, 2025December 10, 2025
Summer 2026 (All Sessions)March 3, 2026April 1, 2026
Fall 2026June 30, 2026July 23, 2026
Spring 2027November 17, 2026December 9, 2026
  • Who should enroll?

    This certificate program is ideal for all students, regardless of major. You’ll learn updated fundamentals about online marketing and social media strategies to help you plan, communicate, and measure results more effectively.

  • Courses

    Required Courses

    MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
    MAR 4503 Consumer Behavior (Fall, Spring, Summer)
    MAR 4733 Digital Marketing (Fall, Spring, Summer)
    MAR 4233 Social Media Marketing (Fall, Spring, Summer)
    MAR 4674 Marketing Analytics (Fall, Spring, Summer)

    Choose one (1) of the following:

    MAR 4323 Integrated Marketing Communication (Fall, Spring, Summer)
    MAR 4860 Customer Relationship Management (Fall, Spring, Summer)

  • Admission Requirements

    To apply, please consult your primary advisor to ensure there is room in your graduation plan to include the certificate and have them place a note on your file. Next, submit a request by the deadline via go.fiu.edu/cbadvise. You’ll receive a response regarding the next step through the Panther Success Network (PSN).