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Certificate in Marketing Research and Analysis

Businesses must rely on continuous data collection and interpretation to drive important decisions and marketing strategies. The demand is always strong for professionals who can properly analyze and interpret this data.

The Marketing Research and Analysis Certificate program helps you develop an in-depth understanding of the role of data in customer and market analysis. It’s designed to teach you how to use data analysis to detect trends, exceptions, and business opportunities, all while using the latest marketing analytic tools.

Deadline to make major changes or add minor(s)/certificate(s)

Admit TermApplication DeadlineDeposit Deadline
Spring 2026November 18, 2025December 10, 2025
Summer 2026 (All Sessions)March 3, 2026April 1, 2026
Fall 2026June 30, 2026July 23, 2026
Spring 2027November 17, 2026December 9, 2026
  • Who should enroll?

    The program is open to all FIU degree-seeking undergraduate students and offers you the opportunity to complement your major field of study with an additional concentration in Marketing Research and Analysis.

  • Courses

    MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
    MAR 4503 Consumer Behavior (Fall, Spring, Summer)
    MAR 4613 Marketing Research & Analysis (Fall, Spring, Summer)
    MAR 4620 Marketing Research II (Fall, Spring)
    MAR 4674 Marketing Analytics (Fall, Spring, Summer)

    Choose one (1) of the following:

    MAR 4941 Marketing Internship (Fall, Spring, Summer) (pre-approved research internship only)
    MAR 4907 Independent Study: Marketing Research Practicum (Spring)

  • Admission Requirements

    To apply, please consult your primary advisor to ensure there is room in your graduation plan to include the certificate program and have them place a note on your file. Next, submit a request by the deadline via go.fiu.edu/cbadvise. You’ll receive a response regarding the next step through the Panther Success Network (PSN).