Curriculum

Supply chain is a collection of functional activities such an inventory management, manufacturing, transportation, distribution, warehousing, etc. where raw materials are transformed into finish goods and distributed to the final consumers. Students will be provided with an overview of Supply Chain concepts such as Purchasing, Supplier Relations, Sustainability Sourcing, Demand, Resource Planning, Customer Relations Management, Process Integration, and Performance Measurement.

The purpose of this class is to provide students with an overview of all aspects in the Supply Chain, including the performance measurement and financial analysis, demand and supply planning, inventory and transportation management, sourcing and sustainability, technology and order management. Students will be able to understand how the supply chain positively impacts a firm's competitive position by using best practices described during class lectures and the applications of these practices in international and domestic industry settings.

Analysis and application of theory and problem solving for marketing management in the global environment. Emphasis will be on the role of marketing in the organization; planning the marketing effort; management of the marketing organization; control of marketing operations; and evaluation of the marketing contribution.

This course will explain how omnichannel marketing and distribution systems have evolved. Beginning with a study of the history of marketing channels and how they were created naturally through business needs and opportunities. The course continues with the evolution of cross channel marketing, multichannel marketing with an emphasis on omnichannel marketing. Metrics, regulations and legal constraints related to marketing channels are also addressed.

Quantitative methods applied to solving problems in business logistics; mathematical and statistical models; optionalization theory and simulation. Problems selected from areas of physical distribution management, inventory control, mode selection, and facility locations.

This course will focus on the strategic roles of a supply chain, the key strategic drivers of supply chain performance, and the analytics methodology for supply chain analysis. Students will understand how good supply chain management can be a competitive advantage, whereas weaknesses in the supply chain performance impact negatively the performance of a firm. The goal will not only be to cover high-level supply chain strategy and concepts but to provide a solid understanding of the analytical tools necessary to solve complex supply chain problems. Within the strategic framework, the key drivers for facilities, inventory, transportation, information, sourcing, and pricing are identified to evaluate supply chain performance. Students will be able to use Excel applications including the Solver methodology.

Students will explore and apply best practices, techniques and approaches for designing CRM strategies and processes that ensure a company delivers customer value at all touch points. Students will have an opportunity to identify a real-life CRM business problem, define the opportunity associated with it, develop CRM-based recommendations and present them, using a consultative approach. Using Salesforce, a popular CRM cloud-based application, students will also manage opportunities during the sales process.

The purpose of this course is to provide students with a deep overview on international logistics for sustaining global operations. Areas explored in this course include: role of shipping, air transportation, and the impact on world trade, international distribution channels, and the logistics mix.

Negotiations are the processes of creating agreements between two or more parties. This course will introduce students to the art of negotiations in business transaction.

The logistics strategy capstone course emphasizes on practical approaches to train future supply chain management leaders on how to promote strategic thinking and team dynamics within an organization. Supply chain, sales, and marketing executives meet to improve an organization’s performance based on order fulfillment, production orders, inventory management, human resources decisions, multimodal transportation decisions, manufacturing facilities, and opening and closing revenue goals where profit results are measured with a balanced score card. This course will cover domestic and international business logistics components. Upon completion of this course students will be able to apply concepts learned throughout the program in a domestic and international environment.

The terms purchasing, procurement, and strategic sourcing are receiving considerable attention as organizations improve the overall efficiency and effectiveness of their supply chain where lower cost is no longer a decisive factor in the strategic decision.

The purpose of this class is to provide students with a deep overview of the sourcing process by presenting the objectives of world class purchasing organizations, the responsibilities of professional purchasers, strategic decisions in vendor relationships, documentation, and sustainability of purchasing policies and procedures.

Focus will also be placed in the relationship with the suppliers ensuring that buyers will receive the right input to satisfy quality cost, delivery, and technology requirements while continually enhancing performance.