Bachelor of Business Administration Marketing MajorLearning Goals

After completing your BBA with a major in Marketing, you will be able to:

  • Identify the core factors that need to be examined for understanding consumer behavior.
  • Identify elements of professional image, attitude and business ethics.
  • Calculate retail pricing on both cost and profit based approaches.
  • Interpret the language of marketing research.
  • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

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