Bachelor of Business Administration Marketing MajorCourses

60 credits of lower division course work including business pre-core courses.

60 credits of upper division course work, including business core courses, marketing business major courses, and upper division business electives.

Marketing major courses require a grade of "C" or higher.

Marketing Major Courses

Undergraduate students majoring in marketing must complete 21 credit hours of 4000-level marketing course work, of which the following 15 credit-hours are required:

MAR 4354 Marketing Yourself in Today's Competitive Job Market
MAR 4400 Personal Selling
MAR 4503 Consumer Behavior
MAR 4613 Marketing Research I
MAR 4804 Marketing Strategy

Students can fulfill their other credit hours with classes from the list below. It is important that Marketing Majors complete MAR 4354, MAR 4400, MAR 4613, MAR 4503, and MAR 4804 before taking their electives.

Choose two of the following:

MAR 4025 Marketing of Small Business Enterprises
MAR 4144 Export Marketing
MAR 4203 Marketing Channels
MAR 4232 Current Issues in Retail Marketing
MAR 4323 Integrated Marketing Communication
MAR 4404 Business-to-Business Sales and Marketing
MAR 4620 Marketing Research II
MAR 4674 Marketing Analytics
MAR 4803 Cases in Marketing Management
MAR 4933 Special Topics in Marketing
MAR 4071 Current Issues in Marketing I
MAR 4156 International Marketing
MAR 4231 Retail Marketing
MAR 4233 Social Media Marketing
MAR 4403 Sales Management
MAR 4415 Advanced Professional Selling
MAR 4643 Decision Making and Negotiations
MAR 4733 Digital Marketing
MAR 4860 Customer Relationship Management
MAR 4941 Marketing Internship


Four upper division business electives.

Get Started Today!

Welcome to the Chapman Graduate School of Business, one of the top business schools in Florida and in the country.

Back to top