Bachelor of Business Administration Marketing Major

As a marketing major, you’ll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research. You'll gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing. 

120

Credit Hours

C

A grade of 'C' or higher is required in all business pre-core courses.

  • A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. 

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Welcome to the Chapman Graduate School of Business, one of the top business schools in Florida and in the country.

Learning Goals

Consumer Behavior

Identify the core factors that need to be examined for understanding consumer behavior.

Identify Key Elements

Identify elements of professional image, attitude and business ethics.

Learn Key Calculations

Calculate retail pricing on both cost and profit based approaches.

Marketing Strategy

Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Business News

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