Chapman Graduate School of Business Insights

Why retailers will bounce back to a new reality after the pandemic

Retailers have been battling many fronts over the past decade, and now, COVID-19 has forced them to face an even harsher reality – adapt to a new normal or risk losing their business entirely.

7 marketing lessons toddlers can teach you

As a marketer, there are some valuable business lessons you can learn from doing one of the most challenging jobs on earth: educating and caring for your toddler.