Andrew P. Yap

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Education

Master of Business Administration
Florida International University, Miami, Florida

Bachelor of Business Administration
Florida International University, Miami, Florida

Areas of Expertise

• Logistics Strategy
• Marketing Strategy

Professional Activities

Andrew Yap is an Assistant Teaching Professor in FIU’s Department of Marketing and Logistics.  Professor Yap has been teaching at FIU since 1997 and has taught more than 28 different courses combined for both the marketing and management departments.

During 2019, Professor Yap served as an inaugural faculty member who assisted with designing and building the FIU Master of Science in Logistics and Supply Chain Management (MSLSCM) program.  He also created and has been teaching the SCM 6216 (Logistics Strategy) capstone course in both hybrid and fully online formats since the start of the MSLSCM program at FIU. 

On a regular basis, Professor Yap teaches courses in Logistics Strategy and Marketing Strategy and also teaches Marketing Management courses for both business and non-business majors.  Since 1999, Professor Yap has published numerous textbook instructor manuals, student study guides, test banks, and PowerPoint presentations for Wessex Publishing, Pearson Publishing, and McGraw-Hill Publishing.

Professor Yap is dedicated to providing students with the knowledge, tools, and experience necessary to succeed in today’s competitive business world where a competitive edge has become a requirement for success. 

Courses Taught

• Business Ethics
• Business In Society
• Cases in Marketing Management
• Consumer Behavior
• Crisis Management
• Entrepreneurship: New Business Development
• Environmental Management
• Export Marketing
• Human Resource Management
• International Business
• International Management
• International Marketing
• International Risk Assessment
• Introduction to Business
• Introduction to Management
• Introduction to Marketing
• Logistics Strategy
• Managing Organizational Reputations
• Marketing Fundamentals
• Marketing Management in the Global Environment
• Marketing Research I
• Marketing Research II
• Marketing Strategy
• Organization and Management
• Organizational Behavior
• Personal Selling
• Principles of Logistics
• Sales Management
• Special Topics in Management
• Strategic Management
• Tools for Managing Marketing Information

Books

• Yap, A. P., & Capon, N. (2019). Instructor's Manual for Marketing for Latin American Managers in the 21st Century (First Edition ed.). New York, New York: Wessex Press.
• Yap, A., & Capon, N. (2015). Fundamentals of International Business 3rd edition Instructor's Manual. New York New York: Wessex Press.
• Yap, A., & Capon, N. (2014). Managing Marketing in the 21st Century (Asia Edition) Instructor's Manual. New York New York: Wessex Press.
• Yap, A. P., & Capon, N. (2012). Student Study Guide for Managing Marketing in the 21st Century 3rd edition by Noel Capon (Colombia University). New York, New York: Wessex Press.
• Yap, A. P. (2009). Framework for Managing Marketing in the 21st Century (Instructor’s Manual 1st edition). Wessex Press.
• Yap, A. P. (2009). Fundamentals of International Business (Instructor’s Manual 2nd Edition). Wessex Press.
• Yap, A. P. (2009). Fundamentals of International Business - Student Study Guide. New York: Wessex Press.
• Yap, A. P. (2009). Managing Marketing in the 21st Century (Instructor’s Manual 2nd edition). Wessex Press.
• Yap, A. P. (2009). Managing Marketing in the 21st Century - Student Study Guide. New York: Wessex Press.

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