Faculty and ResearchExpert Guide

Andrew P. Yap

Andrew P. Yap

Instructor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 307B
Miami, FL 33199

P: (305) 348-2793
E: yapa@fiu.edu

Curriculum Vitae

Education

  • Master, Business Administration
    Florida International University, Miami, Florida
  • Bachelor, Business Administration
    Florida International University, Miami, Florida

Areas of Expertise

  • Business Ethics
  • Competitive Strategy and Strategic Planning
  • Crisis Communications and Management
  • International Environmental Management
  • Marketing Management and Strategy
  • Organizational Behavior
  • Simulation of Marketing Strategies
  • Entrepreneurship and Family Business
  • Managing Change

Courses Taught

  • Business Ethics
  • Business In Society
  • Cases in Marketing Management
  • Consumer Behavior
  • Crisis Management
  • Entrepreneurship: New Business Development
  • Environmental Management
  • Export Marketing
  • Human Resource Management
  • International Business
  • International Management
  • International Marketing
  • International Risk Assessment
  • Introduction to Business
  • Introduction to Management
  • Introduction to Marketing
  • Managing Organizational Reputation
  • Marketing Fundamentals
  • Marketing Research I
  • Marketing Research II
  • Marketing Strategy
  • Organization and Management
  • Organizational Behavior
  • Personal Selling
  • Principles of Logistics
  • Sales Management
  • Special Topics in Management
  • Strategic Management
  • Tools for Managing Marketing Information

Books

Yap, A. & Capon, N. (2015). Fundamentals of International Business 3rd edition Instructor's Manual. New York New York: Wessex Press.


Yap, A. & Capon, N. (2014). Managing Marketing in the 21st Century (Asia Edition) Instructor's Manual. New York New York: Wessex Press.


Yap, A. P. & Capon, N. (2012). Student Study Guide for Managing Marketing in the 21st Century 3rd edition by Noel Capon (Colombia University). New York, New York: Wessex Press.


Yap, A. P. (2009). Framework for Managing Marketing in the 21st Century (Instructor&;rsquo;s Manual 1st edition). Wessex Press.


Yap, A. P. (2009). Fundamentals of International Business (Instructor&;rsquo;s Manual 2nd Edition). Wessex Press.


Yap, A. P. (2009). Fundamentals of International Business - Student Study Guide. New York: Wessex Press.


Yap, A. P. (2009). Managing Marketing in the 21st Century (Instructor&;rsquo;s Manual 2nd edition). Wessex Press.


Yap, A. P. (2009). Managing Marketing in the 21st Century - Student Study Guide. New York: Wessex Press.


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