Faculty and ResearchExpert Guide

Jayati Sinha

Jayati Sinha

Macy's Retailing Professorship

Assistant Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 341B
Miami, FL 33199

P: (305) 348-7573
E: jsinha@fiu.edu


  • PhD, Business Administration
    University of Iowa, Iowa City, Iowa
  • Master of Science, GIS and Remote Sensing
    University of British Columbia, Vancouver, Canada
  • Bachelor of Science, Geography and Mathematics
    University of Burdwan, West Bengal, India

Courses Taught

  • Advertising
  • Consumer Behavior
  • Doctoral Research in Marketing
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Ph.D. Dissertation
  • Special Topics in Marketing

Refereed Journal Articles

Lu, F. & Sinha, J. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion.  Journal of Consumer Psychology. 27 (4), 409-421.

Sinha, J. & Lu, F. (2016). "I" Value Justice, but "We" Value Relationships: Self- Construal Effects on Post-Transgression Consumer Forgiveness.  Journal of Consumer Psychology. 26 (2), 265-274.

Sinha, J. (2016). We are Where We Eat: How Consumption Contexts Induce (un)Healthful Eating for Stigmatized Overweight Consumers.  Journal of Consumer Psychology. 26 (2), 289-297.

Sinha, J. & Nayakankuppum, D. (2014). The canny social judge: Predicting others' attitudes from sparse information..  Journal of Experimental Social Psychology. 53, 145-155.

Sinha, J. & Wang, A. (2013). How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption.  Journal of Marketing Research. 50 (5), 590-605.

Sinha, J. & Nayakankuppum, D. (2013). Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences.  Journal of Consumer Psychology. 23 (1), 49-60.

Banerjee, P., Chatterjee, p. & Sinha, J. (2012). Is It Light Or Dark? Recalling Moral Behavior Changes Perception of Brightness.  Psychological Science. 23 (4), 407-9.

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