Faculty and ResearchExpert Guide

Education

• Ph.D. in Business Administration
  University of Iowa, Iowa City, Iowa
• Master of Arts in GIS and Remote Sensing
  University of British Columbia, Vancouver, Canada
• Bachelor of Science in Geography and Mathematics
  University of Burdwan,  West Bengal, India

Areas of Expertise

• Healthcare Communications
• Healthcare Marketing
• Transformative Consumer Research

Courses Taught

• Advertising
• Buyer Psychology and Behavior
• Consumer Behavior
• Doctoral Research in Marketing
• Introduction to Marketing
• Marketing Management in the Global Environment
• Ph.D. Dissertation
• Seminar in Consumer Welfare and Well-Being
• Special Topics in Marketing

Refereed Journal Articles

Lu, F., & Sinha, J.

(2023).

Understanding Retail Exclusion and Promoting an Inclusive Customer Experience at Transforming Service Encounters.

Journal of Consumer Affairs

.

Sinha, J., Weismann, M. F., Serin, N., & Sewak, S.

(2022).

Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education.

Journal of Health Administration Education

.

Sinha, J., Weismann, M. F., Serin, N., Sewak, S., & Hertelendy, A. J.

(2022).

Transformative Education Delivery Model and Career Readiness: A Pilot Study of a CAHME Accredited Healthcare MBA Program.

Journal of Health Administration Education

.

Bayuk, J., Lee, H. C., Park, J., Saka, S., Talukdar, D., & Sinha, J.

(2022).

Mindfully Aware and Open: Mitigating Subjective and Objective Financial Vulnerability via Mindfulness Practices.

Journal of Consumer Affairs

, 56(3)

.

Sinha, J., & Lu, F.

(2022).

Effects of plan specificity and eveningness–morningness orientation on health goal pursuit.

Psychology & Marketing

, 39(4)

.

Garcia-Collart, T., Serin, N., & Sinha, J.

(2020).

Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices.

Journal of Advertising

, 49(1)

.

Sinha, J., & Lu, F.

(2019).

Ignored or Rejected Shoppers: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation.

Journal of Consumer Research

, 46(4)

.

Lu, F., & Sinha, J.

(2019).

Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest through Third-Person Narrative Persuasion.

Journal of Advertising

, 48(3)

.

Sinha, J., & Bagchi, R.

(2019).

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations.

Journal of Marketing

, 83(4)

.

Lu, F., & Sinha, J. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion. Journal of Consumer Psychology, 27(4).

Sinha, J. (2016). We are Where We Eat: How Consumption Contexts Induce (un)Healthful Eating for Stigmatized Overweight Consumers. Journal of Consumer Psychology, 26(2).

Sinha, J., & Lu, F. (2016). "I" Value Justice, but "We" Value Relationships: Self- Construal Effects on Post-Transgression Consumer Forgiveness. Journal of Consumer Psychology, 26(2).

Sinha, J., & Nayakankuppum, D. (2014). The canny social judge: Predicting others' attitudes from sparse information. Journal of Experimental Social Psychology, 53.

Sinha, J., & Nayakankuppum, D. (2013). Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences. Journal of Consumer Psychology, 23(1).

Banerjee, P., Chatterjee, P., & Sinha, J. (2012). Is It Light Or Dark? Recalling Moral Behavior Changes Perception of Brightness. Psychological Science, 23(4).