Faculty and ResearchExpert Guide

Education

• PhD, Business Administration
  University of Iowa, Iowa City, Iowa
• Master of Science, GIS and Remote Sensing
  University of British Columbia, Vancouver, Canada
• Bachelor of Science, Geography and Mathematics
  University of Burdwan, West Bengal, India

Courses Taught

• Advertising
• Consumer Behavior
• Doctoral Research in Marketing
• Introduction to Marketing
• Marketing Management in the Global Environment
• Ph.D. Dissertation
• Special Topics in Marketing

Refereed Journal Articles

Sinha, J., & Bagchi, R. (2019). Effect of Ambient Temperature on Willingness-To-Pay in Auctions and Negotiations. Journal of Marketing, 83(4).

Sinha, J., & Lu, F. (2019). Ignored or Rejected Shoppers: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation. Journal of Consumer Research, 46(4). View Article

Lu, F., & Sinha, J. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion. Journal of Consumer Psychology, 27(4).

Sinha, J. (2016). We are Where We Eat: How Consumption Contexts Induce (un)Healthful Eating for Stigmatized Overweight Consumers. Journal of Consumer Psychology, 26(2).

Sinha, J., & Lu, F. (2016). "I" Value Justice, but "We" Value Relationships: Self- Construal Effects on Post-Transgression Consumer Forgiveness. Journal of Consumer Psychology, 26(2).

Sinha, J., & Nayakankuppum, D. (2014). The canny social judge: Predicting others' attitudes from sparse information. Journal of Experimental Social Psychology, 53.

Sinha, J., & Wang, A. (2013). How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption. Journal of Marketing Research, 50(5).

Sinha, J., & Nayakankuppum, D. (2013). Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences. Journal of Consumer Psychology, 23(1).

Banerjee, P., Chatterjee, P., & Sinha, J. (2012). Is It Light Or Dark? Recalling Moral Behavior Changes Perception of Brightness. Psychological Science, 23(4).