Faculty and ResearchExpert Guide

Education

• PhD, Business Administration
  University of Iowa, Iowa City, Iowa
• Master of Science, GIS and Remote Sensing
  University of British Columbia, Vancouver, Canada
• Bachelor of Science, Geography and Mathematics
  University of Burdwan, West Bengal, India

Courses Taught

• Advertising
• Consumer Behavior
• Doctoral Research in Marketing
• Introduction to Marketing
• Marketing Management in the Global Environment
• Ph.D. Dissertation
• Special Topics in Marketing

Refereed Journal Articles

Lu, F. & Sinha, J. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion.  Journal of Consumer Psychology. 27 (4), 409-421.

Sinha, J. & Lu, F. (2016). "I" Value Justice, but "We" Value Relationships: Self- Construal Effects on Post-Transgression Consumer Forgiveness.  Journal of Consumer Psychology. 26 (2), 265-274.

Sinha, J. (2016). We are Where We Eat: How Consumption Contexts Induce (un)Healthful Eating for Stigmatized Overweight Consumers.  Journal of Consumer Psychology. 26 (2), 289-297.

Sinha, J. & Nayakankuppum, D. (2014). The canny social judge: Predicting others' attitudes from sparse information..  Journal of Experimental Social Psychology. 53, 145-155.

Sinha, J. & Wang, A. (2013). How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption.  Journal of Marketing Research. 50 (5), 590-605.

Sinha, J. & Nayakankuppum, D. (2013). Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences.  Journal of Consumer Psychology. 23 (1), 49-60.

Banerjee, P., Chatterjee, p. & Sinha, J. (2012). Is It Light Or Dark? Recalling Moral Behavior Changes Perception of Brightness.  Psychological Science. 23 (4), 407-9.