Faculty and ResearchExpert Guide

Raymond C. Rody

Raymond C. Rody

Assistant Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 349B
Miami, FL 33199

(305) 348-3781
rrody@fiu.edu

Education

  • Ph.D. in Business Administration
    University of Southern California, Los Angeles, California
  • Bachelor of Business Administration
    University of Michigan, Ann Arbor, Michigan

Courses Taught

  • International Marketing
  • Introduction to Marketing
  • Marketing and Behavioral Theory
  • Marketing Management in the Global Environment
  • Master's Seminar in International Business
  • Personal Selling
  • Professional Development Seminar I
  • Sales Management
  • Sales Tactics and Strategies
  • Supply Chain Management

Refereed Journal Articles

Rody, R. C., & Stearns, T. M. (2013). Impact of entrepreneurial style and managerial characteristics on SME performance in Macao S.A.R., China. Journal of Multidisciplinary Research, 5(1).

Lio, H. (., & Rody, R. (2009). The emotional impact of casino servicescape. UNLV Gaming Research & Review Journal, 13(2).

Wilkinson, T. J., Brouthers, L. E., & Rody, R. (2008). The effectiveness of investment and trade promotion in american cities. Journal of Global Marketing, 16(1-2).

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