College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 307B
Miami, FL 33199
Phone: (305) 348-3781
Email: rrody@fiu.edu
Raymond C. Rody
Associate Teaching Professor, Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 307B
Miami, FL 33199
Phone: (305) 348-3781
Email: rrody@fiu.edu
Education
Ph.D. in Business Administration
University of Southern California, Los Angeles, California
Bachelor of Business Administration
University of Michigan, Ann Arbor, Michigan
Courses Taught
- International Marketing
- Introduction to Marketing
- Marketing and Behavioral Theory
- Marketing Management in the Global Environment
- Marketing Strategy
- Master's Seminar in International Business
- Personal Selling
- Professional Development Seminar I
- Sales Management
- Sales Tactics and Strategies
- Supply Chain Management
Publications
- Rody, R. C., & Stearns, T. M. (2013). Impact of entrepreneurial style and managerial characteristics on SME performance in Macao S.A.R., China. Journal of Multidisciplinary Research, 5(1).
Lio, H. (., & Rody, R.
(2009).
The emotional impact of casino servicescape.
UNLV Gaming Research & Review Journal
, 13(2)
.
Wilkinson, T. J., Brouthers, L. E., & Rody, R.
(2003).
The effectiveness of investment and trade promotion in american cities.
Journal of Global Marketing
, 16(1-2)
.
Rody, R. C.
(1999).
<span style="font-size:12pt;font-family:'Times New Roman', serif;">A Cross National Example of Supervisory Management Practices in the Sales Force</span>.
Journal of Personal Selling and Sales Management
, Vol. XIX(1)
.
Rody, R. C.
(1996).
<span style="font-size:12pt;font-family:'Times New Roman', serif;">Regional Integration Agreements and the Borderless Market: Lessons from History</span>.
Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness
, 6(1)
.
Rody, R. C.
(1995).
<span style="font-size:12pt;font-family:'Times New Roman', serif;">Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</span>.
Journal of Marketing Theory and Practice
, 3(Summer)
.
Rody, R. C.
(1991).
<span style="font-size:12pt;font-family:'Times New Roman', serif;">The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels</span>.
Journal of Marketing
, 55(January)
.