Faculty and ResearchExpert Guide

Raymond C. Rody

Raymond C. Rody

Visiting Instructor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 349B
Miami, FL 33199

P: (305) 348-2573
E: rrody@fiu.edu

Education

  • PhD, Business Administration
    University of Southern California, Los Angeles, California
  • Bachelor, Business Administration
    University of Michigan, Ann Arbor, Michigan

Courses Taught

  • International Marketing
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Personal Selling
  • Sales Management
  • Sales Tactics and Strategies
  • Supply Chain Management

Refereed Journal Articles

Rody, R. C. & Stearns, T. M. (2013). Impact of entrepreneurial style and managerial characteristics on SME performance in Macao S.A.R., China.  Journal of Multidisciplinary Research. 5 (1), 27-44.

Lio, H. & Rody, R. (2009). The emotional impact of casino servicescape.  UNLV Gaming Research &; Review Journal. 13 (2).

Wilkinson, T. J., Brouthers, L. E. & Rody, R. (2008). The effectiveness of investment and trade promotion in american cities.  Journal of Global Marketing. 16 (1-2), 121-139.

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