Faculty and ResearchExpert Guide
Jae Hoon Lee
BMI Marketing Professorship
Doctoral Director of Marketing & Logistics
Assistant Professor
Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 347A
Miami, FL 33199
(305) 348-3314
jaehlee@fiu.edu
Education
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Areas of Expertise
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Professional ActivitiesDr. Lee’s research mainly focuses on consumer psychology and behavior in the context of interpersonal relationships, self-threatening situations, and emerging technologies. His research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, European Journal of Marketing, Psychology and Marketing, and International Journal of Consumer Studies among others. He serves as a co-editor for Asia Marketing Journal, an editorial board member for the International Journal of Consumer Studies, and a reviewer for leading academic journals and conferences. He teaches at the undergraduate, master’s, and doctoral levels. He has won various teaching and research awards. |
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Courses Taught
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Refereed Journal ArticlesJhang, J., Lee, D. C., Park, J., Lee, J., & Kim, J. (2023). The impact of childhood environments on the sunk-cost fallacy. Psychology & Marketing , 40(3) . View ArticleKim, J., Lee, J., & Kim, J. (2023). Attraction and compromise effects under social exclusion. European Journal of Marketing , 57(8) . View ArticleLee, J., Park, J., Lee, J. C., Jhang, J., & Kim, J. (2023). The impact of infectious disease cues on visual pattern-seeking. International Journal of Advertising , 42(4) . View ArticleKim, J., Park, J., Lee, J., Kim, S., Gonzalez-Jimenez, H., Lee, J., Choi, Y., Lee, J. C., Jang, S., Franklin, D., Spence, M. T., & Marshall, R. (2022). COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making. Journal of Travel Research , 61(4) . View ArticlePark, J., Kim, J., Jhang, J., Lee, J. C., & Lee, J. (2022). The impact of infectious disease threat on consumers' pattern-seeking in sequential choices. Psychology & Marketing , 39(2) . View ArticleLee, J., & Ko, G. (2021). In-Store Shopping Hassles: Conceptualization and Classification. International Journal of Consumer Studies . View ArticleCha, M., Yi, Y., & Lee, J. (2020). When People Low in Social Class Become a Persuasive Source of Communication: Social Class of Other Donors and Charitable Donations. Journal of Business Research . View ArticleHan, B., Kim, M., & Lee, J. (2018). Exploring Consumer Attitudes and Purchasing Intentions of Cross-Border Online Shopping in Korea. Journal of Korea Trade , 22(2) . View ArticleLee, J. (2018). Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments. Journal of Consumer Psychology , 28(3) . View ArticleLee, J., Shrum, L. J., & Yi, Y. (2017). The Role of Cultural Communication Norms in Social Exclusion Effects. Journal of Consumer Psychology , 27(1) . View ArticleLee, J., & Shrum, L. J. (2012). Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation. Journal of Consumer Research . View ArticleShrum, L. J., Lee, J., Burroughs, J. E., & Rindfleisch, A. (2011). An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction. Human Communication Research . View Article |
