Faculty and ResearchExpert Guide

Jae Hoon Lee

Jae Hoon Lee

Assistant Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 337A
Miami, FL 33199

P: (305) 348-3314
E: jaehlee@fiu.edu

Education

  • PhD, Business Administration
    The University of Texas at San Antonio, San Antonio, Texas

Courses Taught

  • Consumer Behavior

Refereed Journal Articles

Cha, M., Yi, Y., & Lee, J. (2020). When People Low in Social Class Become a Persuasive Source of Communication: Social Class of Other Donors and Charitable Donations. Journal of Business Research. (Accepted)


Lee, J. (2018). Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments. Journal of Consumer Psychology, 28(3). View Article


Han, B., Kim, M., & Lee, J. (2018). Exploring Consumer Attitudes and Purchasing Intentions of Cross-Border Online Shopping in Korea. Journal of Korea Trade, 22(2). View Article


Lee, J., Shrum, L. J., & Yi, Y. (2017). The Role of Cultural Communication Norms in Social Exclusion Effects. Journal of Consumer Psychology, 27(1). View Article


Lee, J., & Shrum, L. J. (2012). Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation. Journal of Consumer Research, 39. View Article


Shrum, L. J., Lee, J., Burroughs, J. E., & Rindfleisch, A. (2011). An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction. Human Communication Research, 37. View Article


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