Faculty and ResearchExpert Guide

Wendy Guess

Wendy Guess

COIL Faculty Fellow

Associate Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 343B
Miami, FL 33199

(305) 348-8118


  • Ph.D.Texas Woman's University, Denton, Texas
  • Master of ArtsBrigham Young University, Provo, Utah
  • Bachelor of ScienceBrigham Young University, Provo, Utah

Areas of Expertise

  • Health and Fitness Marketing
  • Healthy Behavior Change Marketing
  • Wellbeing and Mindfulness Training
  • Systems Approach Consulting

Courses Taught

  • Health and Fitness Marketing
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Special Topics in Marketing

Refereed Journal Articles

Guess, W. (2011). Impact of Dancing Classrooms on Elementary Physical Education: A School Climate Study of Personal and Social Develpment. TAHPERD Journal, Summer.

Nelson, L. P., Evans, M., Guess, W. L., Buckwalter, J., & Olson, T. (2011). Heart rates of elementary physical education students during dancing classrooms activities. Research Quarterly for Exercise and Sport, 82(2). View Article


Guess, W. (2018). The Culture of Dance. San Diego: Cognella Publishing.

Guess, W. (2011). The Culture of Dance: The Power to Create, Connect and Master (2nd ed.). San Diego: Cognella Publishing.

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