Faculty and ResearchExpert Guide

Maria M. Garcia

Maria M. Garcia

Senior Instructor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 347B
Miami, FL 33199

P: (305) 348-6332
E: garcmar@fiu.edu

Curriculum Vitae


  • PhD, Journalism (Focus: Strategic Communication (PR, Marketing, Advertising, and Social Me
    University of Missouri, Columbia, MO
  • Master of Science, Mass Communication
    Florida International University, Miami, Florida
  • Bachelor of Arts, Communication
    University of Illinois, Chicago, Illinois

Courses Taught

  • Consumer Behavior
  • Digital Marketing
  • E-Marketing
  • Integrated Marketing Communication
  • International Marketing
  • Introduction to Marketing
  • Social Media Marketing

Refereed Journal Articles

Garcia, M. M. & Greenwood, K. (2013). Framing sustainability: A visual analysis of multinational companies..  Journal of Marketing Communications. 19 (2), 18.

Garcia, M. M. (2011). Perception is truth: how U.S. newspapers framed the ?go green? conflict between BP and Greenpeace.  Public Relations Review. 37 (1), 57-59.

Garcia, M. M. & Golan, G. J. (2008). Not enough time to cover all the news: An analysis of international news coverage on Time and Newsweek magazine.  Journal of Global Mass Communication. 1 (1-2), 41-56.

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