Faculty and ResearchExpert Guide

Tim D. Birrittella

Tim D. Birrittella

Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 325A
Miami, FL 33199

(305) 348-3319

"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." -- Michael Jordan


  • Master, Marketing
    Baruch College, New York, NY
  • Bachelor of Business Administration, Advertising
    Baruch College, New York, New York

Areas of Expertise

  • Advertising
  • Brand Strategy
  • Consumer Behavior
  • Marketing Management and Strategy
  • Retail

Professional Activities

Prior to joining Florida International University, Mr. Birrittella was on the faculty of the Marketing Department at Berkeley College in New Jersey. He also taught courses at the International Fine Arts College in Miami. In 1995, Mr. Birrittella founded Zacko Sports, Inc., a bicycle helmet manufacturer. After two years, he negotiated the sale and merger of Zacko Sports, Inc. to PTI Sports, Inc., the second largest manufacturer of bicycle accessories in the United States. Mr. Birrittella continued working with PTI Sports, Inc. as a marketing consultant until 2000. He is the main retail Professor for the Retail Certificate Program, as well as the faculty advisor for the FIU student chapter of the American Marketing Association (AMA). At the AMA’s 2011 & 2006 International Collegiate Conference in Orlando, the AMA@FIU chapter received the Top Collegiate Chapter of the Year Award, which ranks the chapter first in the United States. Currently, the AMA@FIU chapter ranks # 1 (and in the Top 10 (a position held for the past 10 years.) Mr. Birrittella is currently a consultant and former Senior VP, Marketing, of Baby Abuelita Productions, a toy company designed to preserve Hispanic Heritage.

Courses Taught

  • Consumer Behavior
  • Current Issues in Retail Marketing
  • Integrated Marketing Communication
  • Introduction to Marketing
  • Marketing Internship
  • Marketing Strategy
  • Marketing Yourself in Today's Competitive Job Mark
  • Retail Marketing
  • Special Topics in Marketing
  • The General Motors Marketing Internship (GMMI) Pro
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