Faculty and ResearchExpert Guide

Education

• Ph.D. in Business Administration
  University of Florida, Gainesville, Florida
• Bachelor of Commerce in Marketing
  University of Otago, North Dunedin, New Zealand
• Bachelor of Science in Pure Mathematics and Statistics
  University of Otago, North Dunedin, New Zealand

Courses Taught

• Cooperative Education in Marketing
• Creating Economic and Social Value
• Doctoral Research in Business Administration
• Global Logistics
• Introduction to Marketing
• Marketing Internship
• Marketing Management
• Marketing Management in the Global Environment
• Marketing Strategy
• Ph.D. Dissertation

Refereed Journal Articles

Dickson, P. R.

(2023).

<span style="font-size:12pt;color:#333333;"><span style="background-color:#fcfcfc;font-size:14px;">The Future of Expertise and Training Service Marketing</span></span><span style="font-size:12pt;"></span>.

Journal of Services Marketing

.

Dickson, P. R., Mas, E. M., van Solt, M., Garcia=Collart, T., & Tanenbaum, J. L.

(2022).

<span style="font-size:12pt;color:#333333;">The effect of trust in management on salespeople’s selling orientation</span>.

Marketing Letters

.

Dickson, P. R.

(2015).

The adoption of customer service improvement practices.

Marketing Letters

, 26(1)

.

Dickson, P. (2013). The Adoption of Customer Service Improvement Practices. Marketing Letters.

Alvarez, C. M., Dickson, P. R., & Hunter, G. K. (2012). The four faces of the Hispanic consumer: An acculturation-based segmentation. Journal of Business Research.

Chen, Y. V., Greenberg, B., Dickson, P., & Goodrich, J. (2012). Learning marketing accounting skills in the introductory marketing course: The development, use, and acceptance of a self-study tutorial. Marketing Education Review, 22(3).

Dickson, P. R., Lassar, W. M., Hunter, G. K., & Chakravorti, S. (2009). The pursuit of excellence in process thinking and customer relationship management. Journal of Personal Selling & Sales Management, 29(2).

Dickson, P. R. (2007). Evolutionary theories of competition and aftermarket antitrust law. Antitrust Bulletin, 52(1).

Vishwanathan, N., & Dickson, P. R. (2007). The fundamentals of standardizing global marketing strategy. International Marketing Review, 24(1).

Dickson, P. R. (2005). Cross-Functional Cases in Management Education. Journal of Business Research, 58(7).

Dickson, P. R. (2004). The Paradox of Marketing Planning. Journal of the Academy of Marketing Science, 32(4).

Dickson, P. R. (2003). Market Segmentation Research: Beyond Within and Across Group Differences. Marketing Letters, 13(3).

Dickson, P. R. (2003). The Pigeon Breeder’s Cup: A Selection on Selection Theory of Economic Evolution. Journal of Evolutionary Economics, 13(3).

Dickson, P. R. (2002). The Evolution of Return on Quality: From Cost Reduction to Revenue Expansion. Journal of Marketing, 66(4).

Dickson, P. R. (2001). Dynamic Strategic Thinking. Journal of the Academy of Marketing Science, 29(3).

Dickson, P. R. (2001). On-line Market Research. International Journal of Electronic Communications, 5(3).

Dickson, P. R. (2001). The Dubious Origins of the Sherman Antitrust Act: The Mouse that Roared. Journal of Public Policy & Marketing, 20(1).

Dickson, P. R. (2001). The Effect of Individual Learning on Competative Decision Making and Firm Performance. International Journal of Research in Marketing, 18(1/2).

Dickson, P. R. (2000). Individual Differences in Intrinsic Motivation and the Use of Cooperative Negotiation Tactics. Journal of Business & Industrial Marketing, 15(6/7).

Dickson, P. R. (2000). Understanding the Trade Winds: The Global Evolution of Production, Consumption and the Internet. Journal of Consumer Research, 27(1).

Urbany, J. E., Dickson, P. R., & Sawyer, A. G. (2000). Insights into Cross and Within-Store Price Search: Retailer Estimates Vs. Consumer Self-Reports. Journal of Retailing, 76(2).

Books

Dickson, P. R. (2011). Process Thinking and the Practice of Marketing.

Dickson, P. R. (2008). Marketing accounting metrics. Miami, Florida: Backbone Press.

Dickson, P. R. (2007). Marketing principles and practices. Miami, Florida: Marketplace Media.

Dickson, P. R. (2004). Marketing principles & best practices. Mason, Ohio: Thomson.