Lennay Chapman

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Education

Ph.D. in Business
City University of New York, New York, New York

Professional Activities

Dr. Lennay M. Chapman received her PhD in business (marketing specialization) from the CUNY Graduate Center together with the Zicklin School of Business at Baruch College. Her research investigates how consumers signal information about themselves and form judgments of others in technology-mediated contexts. Dr. Chapman has presented her research at the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Society for Judgment and Decision Making (SJDM) conferences. At Baruch College, she was awarded the 2021 Mills and Tannenbaum Research Excellence Award, and the 2020 H. Fenwick Huss Teaching Award. Currently, Dr. Chapman teaches MAR 6722 E-Marketing and MAR 3023 Introduction to Marketing. Previously, she spent more than 10 years working in industry. Dr. Chapman's experiences include merchandise planning and allocation for Ann Taylor, LOFT, and Ross Stores, fashion forecasting at WGSN, and writing financial analysis articles for The Motley Fool.

Courses Taught

• E-Marketing
• Introduction to Marketing

Publications