Faculty and ResearchExpert Guide

Andrew P. Yap

Andrew P. Yap

Instructor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 338B
Miami, FL 33199

P: (305) 348-3571
E: yapa@fiu.edu

Curriculum Vitae

Education

  • Master, Business Administration
    Florida International University, Miami, Florida
  • Bachelor, Business Administration
    Florida International University, Miami, Florida

Areas of Expertise

  • Business Ethics
  • Competitive Strategy and Strategic Planning
  • Crisis Communications and Management
  • International Environmental Management
  • Marketing Management and Strategy
  • Organizational Behavior
  • Simulation of Marketing Strategies
  • Entrepreneurship and Family Business
  • Managing Change

Courses Taught

  • Business Ethics
  • Business In Society
  • Cases in Marketing Management
  • Consumer Behavior
  • Crisis Management
  • Entrepreneurship: New Business Development
  • Environmental Management
  • Export Marketing
  • Human Resource Management
  • International Business
  • International Management
  • International Marketing
  • International Risk Assessment
  • Introduction to Business
  • Introduction to Management
  • Introduction to Marketing
  • Logistics Strategy
  • Managing Organizational Reputations
  • Marketing Fundamentals
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Marketing Research II
  • Marketing Strategy
  • Organization and Management
  • Organizational Behavior
  • Personal Selling
  • Principles of Logistics
  • Sales Management
  • Special Topics in Management
  • Strategic Management
  • Tools for Managing Marketing Information

Books

Yap, A., & Capon, N. (2015). Fundamentals of International Business 3rd edition Instructor's Manual. New York New York: Wessex Press.


Yap, A., & Capon, N. (2014). Managing Marketing in the 21st Century (Asia Edition) Instructor's Manual. New York New York: Wessex Press.


Yap, A. P., & Capon, N. (2012). Student Study Guide for Managing Marketing in the 21st Century 3rd edition by Noel Capon (Colombia University). New York, New York: Wessex Press.


Yap, A. P. (2009). Framework for Managing Marketing in the 21st Century (Instructor’s Manual 1st edition). Wessex Press.


Yap, A. P. (2009). Fundamentals of International Business (Instructor’s Manual 2nd Edition). Wessex Press.


Yap, A. P. (2009). Fundamentals of International Business - Student Study Guide. New York: Wessex Press.


Yap, A. P. (2009). Managing Marketing in the 21st Century (Instructor’s Manual 2nd edition). Wessex Press.


Yap, A. P. (2009). Managing Marketing in the 21st Century - Student Study Guide. New York: Wessex Press.


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