Faculty and ResearchExpert Guide

Andrew P. Yap

Andrew P. Yap

Assistant Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 325A
Miami, FL 33199

(305) 348-2571
yapa@fiu.edu

Curriculum Vitae

Education

  • Master of Business Administration
    Florida International University, Miami, Florida
  • Bachelor of Business Administration
    Florida International University, Miami, Florida

Areas of Expertise

  • Logistics Strategy
  • Marketing Strategy

Courses Taught

  • Business Ethics
  • Business In Society
  • Cases in Marketing Management
  • Consumer Behavior
  • Crisis Management
  • Entrepreneurship: New Business Development
  • Environmental Management
  • Export Marketing
  • Human Resource Management
  • International Business
  • International Management
  • International Marketing
  • International Risk Assessment
  • Introduction to Business
  • Introduction to Management
  • Introduction to Marketing
  • Logistics Strategy
  • Managing Organizational Reputations
  • Marketing Fundamentals
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Marketing Research II
  • Marketing Strategy
  • Organization and Management
  • Organizational Behavior
  • Personal Selling
  • Principles of Logistics
  • Sales Management
  • Special Topics in Management
  • Strategic Management
  • Tools for Managing Marketing Information

Books

Yap, A. P., & Capon, N. (2019). Instructor's Manual for Marketing for Latin American Managers in the 21st Century (First Edition ed.). New York, New York: Wessex Press.


Yap, A., & Capon, N. (2015). Fundamentals of International Business 3rd edition Instructor's Manual. New York New York: Wessex Press.


Yap, A., & Capon, N. (2014). Managing Marketing in the 21st Century (Asia Edition) Instructor's Manual. New York New York: Wessex Press.


Yap, A. P., & Capon, N. (2012). Student Study Guide for Managing Marketing in the 21st Century 3rd edition by Noel Capon (Colombia University). New York, New York: Wessex Press.


Yap, A. P. (2009). Framework for Managing Marketing in the 21st Century (Instructor’s Manual 1st edition). Wessex Press.


Yap, A. P. (2009). Fundamentals of International Business (Instructor’s Manual 2nd Edition). Wessex Press.


Yap, A. P. (2009). Fundamentals of International Business - Student Study Guide. New York: Wessex Press.


Yap, A. P. (2009). Managing Marketing in the 21st Century (Instructor’s Manual 2nd edition). Wessex Press.


Yap, A. P. (2009). Managing Marketing in the 21st Century - Student Study Guide. New York: Wessex Press.


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