Faculty and ResearchExpert Guide

Education

• PhD, Operations and Information Management
  University of Pennsylvania, Philadelphia, Pennsylvania
• Master of Arts, Managerial Science and Applied Economics
  University of Pennsylvania, Philadelphia, Pennsylvania
• Bachelor of Science, Mathematics
  University of Maryland, College Park, Maryland
• Bachelor of Science, Psychology
  University of Maryland, College Park, Maryland

Areas of Expertise

• Cause Marketing
• Consumer Satisfaction/Dissatisfaction
• Medical Decision Making
• Negotiations
• Career Preparation

Professional Activities

Dr. Taylor’s research has been published in Organizational Behavior and Human Decision Making, Journal of Advertising Research, Journal of the Academy of Marketing Sciences,  Marketing Letters, Journal of Services Marketing, Journal of Marketing Education, Psychology & Marketing, and other publications. She has also presented her research at numerous national and international conferences and is a frequent invited speaker for corporate executive development, student conferences and organizations, and both local and national media outlets.

Dr. Taylor has received various teaching awards including the 2013 Nicholls Prize for Creativity in Teaching, the 2012 Best Overall Marketing Professor Award, the 2002 University Award for Excellence in Undergraduate Teaching, and a Teaching Incentive Performance Award (1999). Her online courses have also received numerous awards including a 2014 Distriguished Course Award from FIU Online, a Blackboard Exemplary Course Award, and the Quality Matters designation.  Professor Taylor has held various academic appointments during her career at FIU, including serving as the Macy's Retailing Chair (2008-2014), a Teaching Fellow in the Honors College (2003-2006), and the Barsky-Greenstein Case Professor (2000-2002).

Dr. Taylor is a member of the Society for Consumer Psychology, Association for Consumer Research, American Marketing Association, the Institute for Operations Research and Management Sciences,and the Society for Judgment and Decision Making. She has also been extremely active in working with student organizations such as the American Marketing Association and Alpha Kappa Psi, the international business fraternity, as well as mentoring students through the Women’s Center’s Mentoring Partnerships Project and MentorNet, an electronic mentoring project for women in the sciences, engineering, and business.

Courses Taught

• Consumer Behavior
• Corporate Negotiations
• Decision Making and Negotiations
• Doctoral Research in Marketing
• Introduction to Marketing
• Marketing Management in the Global Environment
• Marketing Yourself in Today's Competitive Job Mark
• Master's Seminar in Management
• Negotiations
• Ph.D. Dissertation
• Seminar in Marketing Environment
• Seminar in Marketing Models
• Special Topics in Marketing

Refereed Journal Articles

Taylor, K. & Knibb, J. N. (2018). (in press) Don't Give Us Pink Ribbons and Skinny Girls: Breast Cancer Survivors' Evaluations of Cancer Advertising.  Health Marketing Quarterly.

Alvarez, C. M., Taylor, K. A. & Gomez, C. (2017). The Effects of Hispanic Bilinguals' Language Use and Stereotype Activation on Negotiation Outcomes.  Journal of Business Research. 72, 158-167.

Knibb, J. N. & Taylor, K. (2017). Living 'Light Green': The Limits and Lived Experiences of Green Motherhood.  Qualitative Market Research: An International Journal. 20 (3), 370-389.

Gomez, C. & Taylor, K. (2017). Cultural differences in conflict resolution strategies: A US–Mexico comparison.  International Journal of Cross-Cultural Management.

Alvarez, C., Taylor, K. & Rauseo, N. (2015). Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education.  Marketing Education Review.

Taylor, K. A., Miyazaki, A. D. & Mogensen, K. B. (2013). Sex, beauty, and youth: An analysis of advertising appeals targeting U.S. Women of different age groups.  Journal of Current Issues and Research in Advertising. 34 (2), 212-228.

Taylor, K. A. & Knibb, J. N. (2013). Cry, Laugh or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising.  Psychology &; Marketing. 30 (4), 318-331.

Miyazaki, A. & Taylor, K. A. (2008). Researcher Interaction Biases and Business Ethics Research: Respondent Reactions to Researcher Characteristics.  Journal of Business Ethics. 81 (4), 779-795.

Taylor, K. A., Mesmer-Magnus, J. R. & Burns, T. M. (2008). The Art of Negotiation: The Effect of Training on Negotiator Confidence.  Journal of Education for Business. 83 (3), 135-140.

Miyazaki, A. D., Lassar, W. M. & Taylor, K. A. (2007). Hispanic vs. Non-Hispanic response to online self-service tasks: Implications for perceived quality and patronage intentions.  Journal of Services Marketing. 21 (7), 520-529.

Harris, J. L. & Taylor, K. A. (2003). Exploring the Boundaries of Strategic Partnership: The Case for Greater Agency Involvement in Strategic Partnerships.  Journal of Advertising Research. 43 (4), 1-7.

Taylor, K. A. (2003). Marketing Yourself in the Competitive Job Market: An Innovative Approach to Preparing Undergraduates for Marketing Careers.  Journal of Marketing Education. 24 (2), 1-11.

Taylor, K. A. (2000). Does One Good Turn Deserve Another? Examining the Influence of Cause-Related Marketing Efforts on Consumer Choice.  Journal of the Academy of Marketing Science. 28 (2), 250-262.

Taylor, K. A. (2000). Explaining Individual and Task Differences in Consumer Attitudes toward Ambiguity.  Marketing Letters. 11 (2), 117-127.

Taylor, K. A. (1999). Changes in Pre- and Post-Purchase Evaluative Criteria: Exploring the Impact on Consumer (Dis)Satisfaction.  Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 12 (0), 90-99.

Taylor, K. (1998). The Marketing Trade Show: A New Method for Incorporating Student Projects into Large Courses.  Journal of Marketing Education. 20 (3), 250-257.

Taylor, K. (1997). A Regret Approach to Assessing Consumer Satisfaction.  Marketing Letters. 8 (2), 229-238.

Taylor, K. (1995). Testing Credit and Blame Attributions as Explanation for Choices under Ambiguity.  Organizational Behavior and Human Decision Processes. 64 (2), 128-137.