Faculty and ResearchExpert Guide

Ha Ta

Ha Ta

Assistant Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 342B
Miami, FL 33199

(305) 348-7578


  • Ph.D. in Supply Chain Management
    University of Arkansas, Fayetteville, Arkansas

Areas of Expertise

  • AI, blockchain, crowdsourcing
  • buyer-supplier relationships
  • Supply chain design, logistics

Professional Activities

Dr. Ha Ta has a Ph.D. degree in Supply Chain Management from the University of Arkansas. Previously, she earned a Bachelor of Science degree in International Economics from the Foreign Trade University in Vietnam and an MBA from Clark University. Prior to pursuing her PhD, Dr. Ta gained valuable industry experience working in various positions in international trade and inventory service management in both Vietnam and the United States.

Dr. Ta's research expertise lies at the intersection of service design, technology management, omni-channel retail, and behavioral and relational issues. Her research examines the interplay between these domains, with a particular focus on the impact of emerging technologies on business operations. Specifically, Dr. Ta's recent research has investigated the implications of technology-driven phenomena such as crowdsourcing models, block chain, and AI technology on various aspects of supply chain management and service design. She has authored several publications in Elite and Top 50 Financial Times journals, including the Journal of Operations Management, Productions and Operations Management, Journal of Supply Chain Management, and Journal of Business Logistics. 

Courses Taught

  • Logistics Systems and Analytics
  • Principles of Transportation

Refereed Journal Articles

Ta, H. H., Esper, T., Hofer, A., & Sodero, A.


Crowdsourced Delivery and Customer Assessments of e-Logistics Service Quality: An Appraisal Theory Perspective.

Journal of Business Logistics


Ta, H. H., Esper, T., & Tokar, T. (2021). Appealing to the Crowd: Motivation Message Framing And Crowdsourcing Performance in Retail Operations. Production and Operations Management.

Ta, H. H., Esper, T., Ford, K., & Garcia Dastugue, S. J. (2018). Trustworthiness Change and Relationship Continuity after Contract Breach in Financial Supply Chains. Journal of Supply Chain Management.

Ta, H. H., Esper, T., & Rossiter Hofer, A. (2018). Designing crowdsourced delivery systems: The effect of driver disclosure and ethnic similarity. Journal of Operations Management, 60.

Ta, H. H., Esper, T., & Rossiter Hofer, A. (2015). Business?to?Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management. Journal of Business Logistics, 36(1).

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