Faculty and ResearchExpert Guide

Ha Ta

Ha Ta

PayCargo Fellow

Assistant Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 342B
Miami, FL 33199

(305) 348-7578


  • Ph.D. in Supply Chain Management
    University of Arkansas, Fayetteville, Arkansas

Areas of Expertise

  • AI, blockchain, crowdsourcing
  • buyer-supplier relationships
  • Supply chain design, logistics

Professional Activities

Dr. Ha Ta holds a B.S in International Economics from Foreign Trade University, Vietnam and an MBA from Clark University.  Ha earned her doctorate in Supply Chain Management from University of Arkansas. Prior to her PHD, Ha worked in multiple positions in international banking and inventory services in Vietnam and the US.

Dr. Ta’s research focuses on the interplay among service design, technology management, omni-channel retail and behavioral and relational issues. Current technology-driven phenomena that have been the center of her research are the crowdsourcing model, block chain, and AI technology. She has published at top journals in the field, including Journal of Operations Management, Journal of Supply Chain Management, and Journal of Business Logistics.

Courses Taught

  • Logistics Systems and Analytics
  • Principles of Transportation

Refereed Journal Articles

Ta, H. H., Esper, T., & Tokar, T. (2021). Appealing to the Crowd: Motivation Message Framing And Crowdsourcing Performance in Retail Operations. Production and Operations Management.

Ta, H. H., Esper, T., Ford, K., & Garcia Dastugue, S. J. (2018). Trustworthiness Change and Relationship Continuity after Contract Breach in Financial Supply Chains. Journal of Supply Chain Management.

Ta, H. H., Esper, T., & Rossiter Hofer, A. (2018). Designing crowdsourced delivery systems: The effect of driver disclosure and ethnic similarity. Journal of Operations Management, 60.

Ta, H. H., Esper, T., & Rossiter Hofer, A. (2015). Business?to?Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management. Journal of Business Logistics, 36(1).

Back to top