Faculty and ResearchExpert Guide

Rafael Soltero Venegas

Rafael Soltero Venegas

Co-Director, Global Sales Lab

Associate Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 302B
Miami, FL 33199

(305) 348-3620


  • Master of Business Administration
    Rochester Institute of Technology, Rochester, New York
  • Bachelor of Science in Chemical Engineering
    Universidad de Puerto Rico, Mayaguez, Puerto Rico

Courses Taught

  • Business-to-Business Sales and Marketing
  • Customer Relationship Management
  • Introduction to Marketing
  • Personal Selling
  • Sales Management
  • Special Topics in Marketing


Soltero, R. (2016). The Joyful Salesperson, Getting Comfortable with the Uncomfortable.

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