Faculty and ResearchExpert Guide

Jayati Sinha

Jayati Sinha

Macy's Retailing Professorship

Associate Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 341B
Miami, FL 33199

(305) 348-7573


  • PhD, Business Administration
    University of Iowa, Iowa City, Iowa
  • Master of Science, GIS and Remote Sensing
    University of British Columbia, Vancouver, Canada
  • Bachelor of Science, Geography and Mathematics
    University of Burdwan, West Bengal, India

Courses Taught

  • Advertising
  • Consumer Behavior
  • Doctoral Research in Marketing
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Ph.D. Dissertation
  • Sectorial Marketing
  • Special Topics in Marketing

Refereed Journal Articles

Garcia-Collart, T., Serin, N., & Sinha, J. (2020). Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices. Journal of Advertising, 49(1). View Article

Sinha, J., & Lu, F. (2019). Ignored or Rejected Shoppers: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation. Journal of Consumer Research, 46(4). View Article

Lu, F., & Sinha, J. (2019). Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest through Third-Person Narrative Persuasion. Journal of Advertising, 48(3). View Article

Sinha, J., & Bagchi, R. (2019). Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations. Journal of Marketing, 83(4). View Article

Lu, F., & Sinha, J. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion. Journal of Consumer Psychology, 27(4).

Sinha, J. (2016). We are Where We Eat: How Consumption Contexts Induce (un)Healthful Eating for Stigmatized Overweight Consumers. Journal of Consumer Psychology, 26(2).

Sinha, J., & Lu, F. (2016). "I" Value Justice, but "We" Value Relationships: Self- Construal Effects on Post-Transgression Consumer Forgiveness. Journal of Consumer Psychology, 26(2).

Sinha, J., & Nayakankuppum, D. (2014). The canny social judge: Predicting others' attitudes from sparse information. Journal of Experimental Social Psychology, 53.

Sinha, J., & Wang, A. (2013). How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption. Journal of Marketing Research, 50(5).

Sinha, J., & Nayakankuppum, D. (2013). Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences. Journal of Consumer Psychology, 23(1).

Banerjee, P., Chatterjee, P., & Sinha, J. (2012). Is It Light Or Dark? Recalling Moral Behavior Changes Perception of Brightness. Psychological Science, 23(4).

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