Faculty and ResearchExpert Guide
Raymond C. Rody
Associate Teaching Professor
Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 307B
Miami, FL 33199
(305) 348-3781
rrody@fiu.edu
Education
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Courses Taught
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Refereed Journal ArticlesRody, R. C., & Stearns, T. M. (2013). Impact of entrepreneurial style and managerial characteristics on SME performance in Macao S.A.R., China. Journal of Multidisciplinary Research, 5(1). Lio, H. (., & Rody, R. (2009). The emotional impact of casino servicescape. UNLV Gaming Research & Review Journal , 13(2) . Wilkinson, T. J., Brouthers, L. E., & Rody, R. (2003). The effectiveness of investment and trade promotion in american cities. Journal of Global Marketing , 16(1-2) . Rody, R. C. (1999). <span style="font-size:12pt;font-family:'Times New Roman', serif;">A Cross National Example of Supervisory Management Practices in the Sales Force</span>. Journal of Personal Selling and Sales Management , Vol. XIX(1) . Rody, R. C. (1996). <span style="font-size:12pt;font-family:'Times New Roman', serif;">Regional Integration Agreements and the Borderless Market: Lessons from History</span>. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness , 6(1) . Rody, R. C. (1995). <span style="font-size:12pt;font-family:'Times New Roman', serif;">Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</span>. Journal of Marketing Theory and Practice , 3(Summer) . Rody, R. C. (1991). <span style="font-size:12pt;font-family:'Times New Roman', serif;">The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels</span>. Journal of Marketing , 55(January) . |
