Faculty and ResearchExpert Guide

Raymond C. Rody

Raymond C. Rody

Associate Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 307B
Miami, FL 33199

(305) 348-3781


  • Ph.D. in Business Administration
    University of Southern California, Los Angeles, California
  • Bachelor of Business Administration
    University of Michigan, Ann Arbor, Michigan

Courses Taught

  • International Marketing
  • Introduction to Marketing
  • Marketing and Behavioral Theory
  • Marketing Management in the Global Environment
  • Marketing Strategy
  • Master's Seminar in International Business
  • Personal Selling
  • Professional Development Seminar I
  • Sales Management
  • Sales Tactics and Strategies
  • Supply Chain Management

Refereed Journal Articles

Rody, R. C., & Stearns, T. M. (2013). Impact of entrepreneurial style and managerial characteristics on SME performance in Macao S.A.R., China. Journal of Multidisciplinary Research, 5(1).

Lio, H. (., & Rody, R.


The emotional impact of casino servicescape.

UNLV Gaming Research & Review Journal

, 13(2)


Wilkinson, T. J., Brouthers, L. E., & Rody, R.


The effectiveness of investment and trade promotion in american cities.

Journal of Global Marketing

, 16(1-2)


Rody, R. C.


<span style="font-size:12pt;font-family:'Times New Roman', serif;">A Cross National Example of Supervisory Management Practices in the Sales Force</span>.

Journal of Personal Selling and Sales Management

, Vol. XIX(1)


Rody, R. C.


<span style="font-size:12pt;font-family:'Times New Roman', serif;">Regional Integration Agreements and the Borderless Market: Lessons from History</span>.

Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness

, 6(1)


Rody, R. C.


<span style="font-size:12pt;font-family:'Times New Roman', serif;">Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</span>.

Journal of Marketing Theory and Practice

, 3(Summer)


Rody, R. C.


<span style="font-size:12pt;font-family:'Times New Roman', serif;">The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels</span>.

Journal of Marketing

, 55(January)


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