Faculty and ResearchExpert Guide

Education

• Ph.D. in Business Administration
  University of Southern California, Los Angeles, California
• Bachelor of Business Administration
  University of Michigan, Ann Arbor, Michigan

Courses Taught

• International Marketing
• Introduction to Marketing
• Marketing and Behavioral Theory
• Marketing Management in the Global Environment
• Marketing Strategy
• Master's Seminar in International Business
• Personal Selling
• Professional Development Seminar I
• Sales Management
• Sales Tactics and Strategies
• Supply Chain Management

Refereed Journal Articles

Rody, R. C., & Stearns, T. M. (2013). Impact of entrepreneurial style and managerial characteristics on SME performance in Macao S.A.R., China. Journal of Multidisciplinary Research, 5(1).

Lio, H. (., & Rody, R.

(2009).

The emotional impact of casino servicescape.

UNLV Gaming Research & Review Journal

, 13(2)

.

Wilkinson, T. J., Brouthers, L. E., & Rody, R.

(2003).

The effectiveness of investment and trade promotion in american cities.

Journal of Global Marketing

, 16(1-2)

.

Rody, R. C.

(1999).

<span style="font-size:12pt;font-family:'Times New Roman', serif;">A Cross National Example of Supervisory Management Practices in the Sales Force</span>.

Journal of Personal Selling and Sales Management

, Vol. XIX(1)

.

Rody, R. C.

(1996).

<span style="font-size:12pt;font-family:'Times New Roman', serif;">Regional Integration Agreements and the Borderless Market: Lessons from History</span>.

Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness

, 6(1)

.

Rody, R. C.

(1995).

<span style="font-size:12pt;font-family:'Times New Roman', serif;">Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</span>.

Journal of Marketing Theory and Practice

, 3(Summer)

.

Rody, R. C.

(1991).

<span style="font-size:12pt;font-family:'Times New Roman', serif;">The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels</span>.

Journal of Marketing

, 55(January)

.