Faculty and ResearchExpert Guide

Education

• Ph.D. in Management
  Jagiellonian University , Kraków, Poland
• BA in Media Arts
  City University of New York, New York, New York
• MA in Spanish Literature
  City University of New York, New York, New York
• MBA in Business Administration
  Chapman Graduate School of Business, College of Business Administration, Florida International University, Miami, Florida

Areas of Expertise

• Entrepreneurship
• International Marketing
• Luxury Marketing

Professional Activities

Anna Pietraszek Ph.D. is a full-time faculty in the Department of Marketing and Logistics at the College of Business at Florida International University in Miami, teaching undergraduate and graduate-level courses being the combination of marketing concepts, social media strategies, effective listening tactics, market segmentation, effective sales skills combined with the professional development and personal brand image necessary for students to excel in their professional and career goals. Her passion for digital marketing and marketing communication extends to both her academic and practitioner work.  In 2016 Anna was appointed a Director for Asia-Pacific Programs for the College of Business. She was responsible for developing and maintaining strategic partnerships between the College of Business and academic institutions in the Asia-Pacific region. Since 2018, Anna serves as a Director for Global Recruitment and Operations for the College.  In August of 2021, Anna became a Faculty Director for a newly created program Professional MBA in Sports Management in collaboration with the Real Madrid Graduate School. In October 2021 Anna became Faculty Fellow in Entrepreneurship and Innovation at Pino Global Entrepreneurship Center. In March 2022, Anna in collaboration with Deepak Ohri, CEO of lebua Hotels and Resorts and Executive in Residence at Pino Global Entrepreneurship Center, co-designed and co-created a Luxury Incubator MBA Project. The project is the first of its kind offered by the Graduate School of Business. 

Prior to joining FIU, Anna oversaw public relations and advertising for the Tourism Board of Poland, based in New York City. Anna also worked as an executive producer for a media production company and was responsible for the content development of various TV shows, including weekly segments broadcasted on major media outlets in the New York/New Jersey metropolitan area. 

Courses Taught

• Current Issues in Marketing I
• E-Marketing
• Integrated Marketing Communication
• Marketing Management in the Global Environment
• Marketing of Small Business Enterprises
• Marketing Yourself in Today's Competitive Job Mark
• Personal Selling
• Social Media Marketing

Refereed Journal Articles

Pietraszek, A. M., & Sikorska, M. (2020). STRATEGIES IN WELCOMING AND ADJUSTING INTERNATIONAL STUDENTS TO THE UNIVERSITY AND LOCAL SOCIETY. APPROACH FROM POLISH AND AMERICAN UNIVERSITIES. Scientific Journals of Poznan University of Technology ORGANIZATION AND MANAGEMENT, 2020vol21.

Books

Adamus, W., Pietraszek, A., & Ptaszek, P. (2016). MANAGEMENT CONCEPTS OF LOCAL GOVERNMENT. Cz?stochowa University of Technology.