Faculty and ResearchExpert Guide

Anthony D. Miyazaki

Anthony D. Miyazaki

Chair, Department of Marketing & Logistics

Executive Director, Marketing and Analytics

Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 333
Miami, FL 33199

P: (305) 348-3330
E: miyazaki@fiu.edu


  • PhD, Business Administration
    University of South Carolina, Columbia, South Carolina
  • Bachelor of Arts, Business Administration
    University of Utah, Salt Lake City, Utah

Areas of Expertise

  • Cause-Related Marketing
  • Communication & Legal Disclosure of Risk Information
  • Marketing and Consumption of High-Risk Products and Activities
  • Online Consumer Privacy
  • Pricing Management and Consumer Price Perceptions

Professional Activities

Prior to joining Florida International University, Dr. Miyazaki was an assistant professor at the University of Miami. His research on topics such as pricing, online consumer privacy, and state-sponsored lotteries have been published in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Product and Brand Management, Journal of Business Research, Journal of Consumer Affairs, Psychology & Marketing, and others. He has been awarded a number of research and teaching awards by FIU and the University of Miami.

Courses Taught

  • Consumer Behavior
  • Current Issues in Marketing I
  • Digital Marketing
  • Digital Marketing Strategies
  • Dissertation Preparation
  • E-Marketing
  • Graduate Business Internship
  • Integrated Marketing Communication
  • International Marketing
  • Introduction to Marketing
  • Marketing Internship
  • Marketing Management in the Global Environment
  • Marketing Strategy
  • Marketing Yourself in Today's Competitive Job Mark
  • Ph.D. Dissertation
  • Seminar in Foundations of Marketing Thought
  • Seminar in Marketing Theory
  • Special Topics in Marketing

Refereed Journal Articles

Hardesty, D. M., Goodstein, R. C., Grewal, D., Miyazaki, A. D. & Kopalle, P. (2014). The Accuracy of Scanned Prices. Journal of Retailing. 90 (2), 291-300.

Taylor, K. A., Miyazaki, A. D. & Beale, K. M. (2013). Sex, youth and beauty: An analysis of advertising appeals targeting women of different age groups.  Journal of Current Issues and Research in Advertising. 34 (2), 212-228.

Lwin, M. O., Miyazaki, A. D., Stanaland, A. J. & Lee, E. (2012). Online Usage Motive and Information Disclosure for Preteen Children.  Young Consumers. 13 (4), 345-356.

Stanaland, A. J., Lwin, M. O. & Miyazaki, A. D. (2011). Online privacy trustmarks: Enhancing the perceived ethics of digital advertising.  Journal of Advertising Research. 51 (3), 511-523.

Featherman, M. S., Miyazaki, A. D. & Sprott, D. E. (2010). Reducing online privacy risk to facilitate e-service adoption: The influence of perceived ease of use and retailer credibility.  Journal of Services Marketing. 24 (3), 219-229.

Miyazaki, A. D. (2009). Perceived ethicality of insurance claim fraud: Do higher deductibles lead to lower ethical standards?.  Journal of Business Ethics. 87 (4), 589-598.

Langenderfer, J. & Miyazaki, A. D. (2009). Privacy in the information economy.  Journal of Consumer Affairs. 43 (3), 380-388.

Miyazaki, A. D., Stanaland, A. & Lwin, M. O. (2009). Self-regulatory safeguards and the online privacy of preteen children: Implications for the advertising industry.  Journal of Advertising. 38 (4), 79-91.

Miyazaki, A. D., Aguirre Rodriguez, A. & Langenderfer, J. (2009). Price, scarcity, and consumer willingness to purchase pirated media products.  Journal of Public Policy &; Marketing. 28 (1), 71-84.

Lwin, M., Stanaland, A. & Miyazaki, A. D. (2008). Protecting children’s privacy online: how parental mediation strategies affect website safeguard effectiveness.  Journal of Retailing. 84 (2), 205-217.

Miyazaki, A. D. & Taylor, K. A. (2008). Researcher Interaction Biases and Business Ethics Research: Respondent Reactions to Researcher Characteristics.  Journal of Business Ethics. 81 (4), 779-795.

Miyazaki, A. D. (2008). Online privacy and the disclosure of cookie use: Effects on consumer trust and anticipated patronage.  Journal of Public Policy &; Marketing. 27 (1), 19-33.

Barone, M. J., Norman, A. T. & Miyazaki, A. D. (2007). Consumer response to retailer use of cause related marketing: Is more fit better?.  Journal of Retailing. 83 (4), 437-445.

Miyazaki, A. D., Lassar, W. M. & Taylor, K. A. (2007). Hispanic vs. Non-Hispanic response to online self-service tasks: Implications for perceived quality and patronage intentions.  Journal of Services Marketing. 21 (7), 520-529.

Pingol, L. L. & Miyazaki, A. D. (2005). Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media.  Journal of Advertising Research. 45 (1), 132-139.

Pingol, L. L. & Miyazaki, A. D. (2005). Information Source Usage and Purchase Satisfaction: Implications for Production-Focused Print Media.  Journal of Advertising Research. 45 (1), 132-139.

Miyazaki, A. D., Grewal, D. & Goodstein, R. C. (2005). The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency.  Journal of Consumer Research. 32 (1), 146-153.

Sprott, D. E., Manning, K. C. & Miyazaki, A. D. (2003). Grocery Price Setting and Quantity Surcharges.  Journal of Marketing. 67 (July), 34-46.

Miyazaki, A. D., Manning, K. & Sprott, D. (2003). Unit Price Usage Knowledge: Conceptualization and Empirical Assessment.  Journal of Business Research. 56 (5), 367-377.

Miyazaki, A. D. (2003). The Psychology of Pricing on the Internet.  Psychology &; Marketing. 20 (6), 471-476.

Sprott, D. E., Brumbaugh, A. M. & Miyazaki, A. D. (2003). Motivation and Ability as Predictors of Play Behavior in State-Sponsored Lotteries: An Empirical Assessment of Psychological Control.  Psychology &; Marketing. 18 (9), 973-983.

Miyazaki, A. D. & Krishnamurthy, S. (2002). Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions.  Journal of Consumer Affairs. 36 (1), 28-49.

Sprott, D. E. & Miyazaki, A. D. (2002). Two Decades of Contributions to Public Policy: An Analysis of Published Research in the Joutnal of Public Policy & Marketing.  Journal of Public Policy &; Marketing. 21 (1), 105-125.

Gopalkrishnan, I., Miyazaki, A. D., Grewal, D. & Giordano-Perrin, M. (2002). Linking Web- Based Segmentation to Pricing Tactics.  Journal of Product &; Brand Management. 11 (5), 288-302.

Miyazaki, A. D. & Morgan, A. G. (2001). Assessing Market Value of Event Sponsoring: Corporate Olympic Sponsorships.  Journal of Advertising Research. 41 (1), 9-15.

Miyazaki, A. D. & Fernandez, A. (2001). Consumer Perceptions of Privacy and Security Risks for Online Shopping.  Journal of Consumer Affairs. 35 (1), 27-44.

Miyazaki, A. D., Brumbaugh, A. M. & Sprott, D. E. (2001). Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries.  Journal of Public Policy &; Marketing. 20 (2), 254-267.

Miyazaki, A. D., Sprott, D. E. & Manning, K. M. (2000). Unit Prices on Retail Shelf Labels: An Assessment of Information Prominence.  Journal of Retailing. 76 (1), 93-112.

Hansen, A., Miyazaki, A. D. & Sprott, D. E. (2000). The Tax Incidence of Lotteries: Evidence from Five States.  Journal of Consumer Affairs. 34 (2), 182-203.

Barone, M. J., Miyazaki, A. D. & Taylor, K. A. (2000). The Influence of Cause Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?.  Journal of the Academy of Marketing Science. 28 (2), 248-262.

Miyazaki, A. D. & Fernandez, A. (2000). Internet Privacy and Security: An Examination of Online Retailer Disclosures.  Journal of Public Policy &; Marketing. 19 (1), 54-61.

Sand, G. & Miyazaki, A. D. (2000). The Impact of Social Support on Salesperson Burnout and Burnout Components.  Psychology &; Marketing. 17 (1), 13-26.

Miyazaki, A. D., Phillips, J. & Phillips, D. (1999). Twenty Years of JBL: An Analysis of Published Research.  Journal of Business Logistics. 20 (2), 1-19.

Miyazaki, A. D., Langenderfer, J. & Sprott, D. (1999). Government Sponsored Lotteries: Exploring Purchase and Nonpurchase Motivations.  Psychology &; Marketing. 16 (1), 1-20.

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