Faculty and ResearchExpert Guide

Jae Hoon Lee

Jae Hoon Lee

Doctoral Director of Marketing & Logistics

BMI Marketing Professorship

Assistant Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 347A
Miami, FL 33199

(305) 348-3314


  • Ph.D. in Business Administration
    The University of Texas at San Antonio, San Antonio, Texas

Courses Taught

  • Consumer Behavior
  • Ph.D. Dissertation
  • Seminar in Consumer Behavior

Refereed Journal Articles

Park J., Kim J., Jhang J., Lee J. C., & Lee J.


The impact of infectious disease threat on consumers' pattern-seeking in sequential choices.

Psychology & Marketing


View Article

Kim, J., Park, J., Lee, J., Kim, S., Gonzalez-Jimenez, H., Lee, J., . . . Marshall, R. (2021). COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making. Journal of Travel Research. View Article

Lee, J., & Ko, G. (2021). In-Store Shopping Hassles: Conceptualization and Classification. International Journal of Consumer Studies, 45. View Article

Cha, M., Yi, Y., & Lee, J. (2020). When People Low in Social Class Become a Persuasive Source of Communication: Social Class of Other Donors and Charitable Donations. Journal of Business Research, 112. View Article

Han, B., Kim, M., & Lee, J. (2018). Exploring Consumer Attitudes and Purchasing Intentions of Cross-Border Online Shopping in Korea. Journal of Korea Trade, 22(2). View Article

Lee, J. (2018). Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments. Journal of Consumer Psychology, 28(3). View Article

Lee, J., Shrum, L. J., & Yi, Y. (2017). The Role of Cultural Communication Norms in Social Exclusion Effects. Journal of Consumer Psychology, 27(1). View Article

Lee, J., & Shrum, L. J. (2012). Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation. Journal of Consumer Research, 39. View Article

Shrum, L. J., Lee, J., Burroughs, J. E., & Rindfleisch, A. (2011). An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction. Human Communication Research, 37. View Article

Back to top