Faculty and ResearchExpert Guide

Education

• Ph.D. in Business Administration
  University of Southern California, Los Angeles, California
• Diploma in Industrial Engineering
  Technische Universitat Berlin, Berlin, Germany
• Master of Business Administration
  University of Southern California, Los Angeles, California

Areas of Expertise

• Innovations in Services
• Services Digitization
• Servitization

Courses Taught

• Channels of Distribution
• Corporate Simulation
• Creating Economic and Social Value
• Doc Res In Bus Admin
• Doctoral Research in Business Administration
• Doctoral Research in Marketing
• International Marketing
• Marketing and Behavioral Theory
• Marketing Channels
• Marketing Internship
• Marketing Management in the Global Environment
• Marketing Strategy
• Ph.D. Dissertation
• Professional Development Seminar I
• Sales Management
• Special Topics in Marketing

Refereed Journal Articles

Hertelendy, A. J., McNulty, E., Mitchell, C., Gutberg, J., Lassar, W. M., Durneva, P., & Rapp, D.

(2021).

Crisis Leadership: The New Imperative for MBA Curricula.

The International Journal of Management Education

, 19(3)

.

Roy, S. K., Shekhar, V., Lassar, W. M., & Chen, T. (2018). Customer engagement behaviors: The role of service convenience, fairness and quality. JOURNAL OF RETAILING AND CONSUMER SERVICES, 44(Fall). View Article

Roy, S. K., Balaji, M. S., Soutar, G., Lassar, W. M., & Roy, R. (2018). Customer engagement behavior in individualistic and collectivistic markets. JOURNAL OF BUSINESS RESEARCH, 86(May). View Article

Balaji, M. S., Roy, S. K., & Lassar, W. M. (2017). Language divergence in service encounters: Revisiting its influence on word-of-mouth. Journal of Business Research, 72(March). View Article

Roy, S. K., Lassar, W., & Shekhar, V. (2016). Convenience and satisfaction: Mediation of fairness and quality. Service Industries Journal, 36(5-6). View Article

Lassar, W. M., Roy, S., & Makam, S. B. (2016). Relationship Communication and Relationship Quality as Predictors of Relationship Continuity. REDISCOVERING THE ESSENTIALITY OF MARKETING. View Article

Roy, S. K., Lassar, W., Ganguli, S., Nguyen, B., & Yu, X. (2016). Service Quality: Systematic Review of the Literature. International Journal of Services, Economics and Management, 7(1). View Article

Sonnier, B., Lassar, W., & Greene, E. (2016). AN EXAMINATION OF THE IMPACT OF AN EVIDENTIARY PRIVILEGE PROTECTING CORPORATE WHISTLEBLOWERS ON INTENTION TO REPORT WRONGDOING. Journal of Accounting, Ethics & Public Policy, 17(2).

Sonnier, B., Lassar, W., & Lassar, S. (2015). The Influence of Source Credibility and Attribution of Blame in Juror Evaluations of Auditors' Liability. Journal of Forensic & Investigative Accounting, 7(1). View Article

Roy, S., Lassar, W., & Butaney, G. (2014). THE MEDIATING IMPACT OF STICKINESS AND LOYALTY ON WORD-OF-MOUTH PROMOTION OF RETAIL WEBSITES: A CONSUMER PERSPECTIVE. European Journal of Marketing, 48(9-10).

Dandapani, K., Gupta, S. K., & Lassar, W. M.

(2013).

Price Determination in Brick and Mortar and Online.

International Journal of Finance

, 25(2)

.

Sonnier, B., & Lassar, W. M. (2013). An empirical evaluation of Graham’s Model of principled organizational dissent in the Whistleblower context post-SOX. Journal of Forensic & Investigative Accounting, 5(2).

Sonnier, B. M., Lassar, S. S., & Lassar, W. M. (2012). An examination of the influence of audit firm size and industry. Journal of Forensic & Investigative Accounting, 4(1).

Davies, M., Lassar, W. M., Manolis, C., Prince, M., & Winsor, R. D. (2011). A model of trust and compliance in franchise relationships. Journal of Business Venturing, 26(3).

Mohammed, S. M., Chen, Y., & Lassar, W. M. (2011). Chrome furnishers Ltd. Business strategy for Trinidad and Tobago. Online Journal of International Case Analysis, 2(1).

Mohammed, S., Chen, Y. J., & Lassar, W. M. (2011). Chrome furnishers Ltd. Business strategy for Trinidad and Tobago. Online Journal of International Case Analysis, 2(1).

Lassar, W. M., Haar, J., Montalvo, R., & Hulser, L. (2010). Determinants of strategic risk management in emerging markets supply chains: The case of Mexico. Journal of Economics, Finance and Administrative Science, 15(28).

Tsalikis, J., & Lassar, W. (2009). Measuring Consumer Perceptions of Business Ethical Behavior in Two Muslim Countries. JOURNAL OF BUSINESS ETHICS, 89.

Dickson, P. R., Lassar, W. M., Gary, H., & Samit, C. (2009). The pursuit of excellence in process thinking and customer relationship management. Journal of Personal Selling & Sales Management, 29(2).

Lassar, W. M., & Kulkarni, S. (2008). McDonald’s ongoing marketing challenge: Social perception in India. Online Journal of International Case Analysis, 1(2).

Lassar, W. M., Lassar, S. S., & Rauseo, N. (2008). Developing a CRM strategy in your firm. Journal of Accountancy, 206(2).

Miyazaki, A. D., Lassar, W. M., & Taylor, K. A. (2007). Hispanic vs. Non-Hispanic response to online self-service tasks: Implications for perceived quality and patronage intentions. Journal of Services Marketing, 21(7).

Dandapani, K., Lassar, W. M., & Lassar, S. (2005). Virtual Banking: Impetus and Impediments. International Journal of Finance, 17(2).

Lassar, W. M., & Manolis, C. (2005). Antecedents to Online Purchasing – An Exploratory Comparison of Anglo versus Hispanic Consumers in the United States. Journal of Internet Commerce, 4(1).

Dandapani, K., & Lassar, W. M. (2003). Media Perceptions and their Impact on Website Quality. International Journal of Bank Marketing, 21(1).

Kaufman, M., Dandapani, K., & Lassar, W. M. (2003). Life Asset Conversion, Inc. Case Research Journal, 23(1).

Lassar, W. M., & Dandapani, K. (2003). Media Perceptions and Their Impact on Quality: An Exploratory Study Investigating Task-technology Fit for Online Banking. International Journal of Bank Marketing, 21(1).

Lassar, W. M., Dandapani, K., & Kaufman, M. (2003). Life Asset Conversion Inc. Case Research Journal, 23(1/2).

Vermillion, L. J., Lassar, W. M., & Winsor, R. D. (2002). The Hunt-Vitrell General Theory of Marketing Ethics: Can It Enhance our Understanding of Principal-agent Relationships in the Channels of Distribution? Journal of Business Ethics, 41(3).

Lassar, W. M. (2001). Increasing the Persuasivenes of a Service Guarantee: The Role of Service Process Evidence. Journal of Services Marketing, 15(2).

Lassar, W. M. (2000). Service Quality Perspective and Satisfaction in Private Banking. Journal of Services Marketing, 14(2/3).

Mittal, B., & Lassar, W. M. (2000). Sexual Liberalism as a Determinant of Consumer Respond to Sex in Advertising. Journal of Business and Psychology, 15(1).

Lassar, W. M. (1999). Consumer Responses to the Timing of Product Breakdowns in the Presence of Manufacturers’ Warranties. Journal of Business and Psychology, 14(2).

Books

Dickson, P. R., Miniard, P., Malter, A., & Lassar, W. M. (2011). Grounding Dynamic Capability.

Dickson, P., Miniard, P., Malter, A., & Lassar, W. M. (2011). Process Thinking and the Practice of Marketing.