Faculty and ResearchExpert Guide

Wendy Guess

Wendy Guess

COIL Faculty Fellow

Associate Teaching Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 343B
Miami, FL 33199

(305) 348-8118


  • Ph.D. in Public Health Education and Promotion
    Texas Woman's University, Denton, Texas
  • Master of Arts in Recreation Management
    Brigham Young University, Provo, Utah
  • Bachelor of Science in Anthropology
    Brigham Young University, Provo, Utah

Areas of Expertise

  • Elements of Interaction
  • Predictive communication
  • social/emotional intelligence

Professional Activities

Drawing from a background in leadership, communication, anthropology, choreography and health, Wendy Guess, PhD provides tools and strategies for leaders so that they can manage transformation, develop more clarity in their interactions, and enhance their team's harmony.

Dr. Guess currently teaches health and fitness marketing, and marketing management in the Department of Marketing and Logistics at FIU.

Courses Taught

  • Health and Fitness Marketing
  • International Marketing
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Special Topics in Marketing

Refereed Journal Articles

Guess, W. (2011). Impact of Dancing Classrooms on Elementary Physical Education: A School Climate Study of Personal and Social Develpment. TAHPERD Journal, Summer.

Nelson, L. P., Evans, M., Guess, W. L., Buckwalter, J., & Olson, T. (2011). Heart rates of elementary physical education students during dancing classrooms activities. Research Quarterly for Exercise and Sport, 82(2). View Article


Guess, W. (2018). The Culture of Dance. San Diego: Cognella Publishing.

Guess, W. (2011). The Culture of Dance: The Power to Create, Connect and Master (2nd ed.). San Diego: Cognella Publishing.

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