Faculty and ResearchExpert Guide

Wendy Guess

Wendy Guess

Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 343B
Miami, FL 33199

P: (305) 348-8118
E: wguess@fiu.edu


  • PhD, Public Health Education and Promotion
    Texas Woman's University, Denton, Texas
  • Master of Arts, Recreation Management
    Brigham Young University, Provo, Utah
  • Bachelor of Science, Anthropology
    Brigham Young University, Provo, Utah

Areas of Expertise

  • Health and Fitness Marketing
  • PEP Grant Management and Evaluation
  • Healthy Behavior Change Marketing

Courses Taught

  • Health and Fitness Marketing
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Special Topics in Marketing

Refereed Journal Articles

Nelson, L. P., Evans, M., Guess, W. L., Buckwalter, J., & Olson, T. (2011). Heart rates of elementary physical education students during dancing classrooms activities. Research Quarterly for Exercise and Sport, 82(2). View Article

Guess, W. (2011). Impact of Dancing Classrooms on Elementary Physical Education: A School Climate Study of Personal and Social Develpment. TAHPERD Journal, Summer.


Guess, W. (2018). The Culture of Dance. San Diego: Cognella Publishing.

Guess, W. (2011). The Culture of Dance: The Power to Create, Connect and Master (2nd ed.). San Diego: Cognella Publishing.

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