Faculty and ResearchExpert Guide

"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." -- Michael Jordan

Education

• Master of Business Administration
  Baruch College, New York, New York
• Bachelor of Business Administration
  Baruch College, New York, New York

Professional Activities

Prior to joining Florida International University, Mr. Birrittella was on the faculty of the Marketing Department at Berkeley College in New Jersey. He also taught courses at the International Fine Arts College in Miami. In 1995, Mr. Birrittella founded Zacko Sports, Inc., a bicycle helmet manufacturer. After two years, he negotiated the sale and merger of Zacko Sports, Inc. to PTI Sports, Inc., the second largest manufacturer of bicycle accessories in the United States. Mr. Birrittella continued working with PTI Sports, Inc. as a marketing consultant until 2000. He is the main retail Professor for the Retail Certificate Program, as well as the former faculty advisor for the FIU student chapter of the American Marketing Association (AMA). At the AMA’s 2020, 2011 & 2006 International Collegiate Conferences, the AMA@FIU chapter received the Top Collegiate Chapter of the Year Award, which ranked the chapter first in the United States. During his tenure as Advisor, the AMA@FIU chapter ranked in the Top 10 for 18 out of 20 years (out of 350+ chapters). Mr. Birrittella recently consulted and served as the former Senior VP, Marketing, of Baby Abuelita Productions, a toy company designed to preserve Hispanic Heritage.  Mr. Birrittella primarily teaches Introduction to Marketing (MAR 3023), Retail Marketing (MAR 4231) and Current Issues in Retail (MAR 4232).  

Courses Taught

• Consumer Behavior
• Current Issues in Retail Marketing
• Integrated Marketing Communication
• Introduction to Marketing
• Marketing Internship
• Marketing Strategy
• Marketing Yourself in Today's Competitive Job Mark
• Retail Marketing
• Special Topics in Marketing
• The General Motors Marketing Internship (GMMI) Pro

Refereed Journal Articles

Birrittella, T. D. (2021). Hybrid and Online Peer Group Grading: Adding Assessment Efficiency While Maintaining Perceived Fairness. Marketing Education Review.