Faculty and ResearchExpert Guide

Peter R. Dickson

Peter R. Dickson

Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 301
Miami, FL 33199

P: (305) 348-6120
E: dicksonp@fiu.edu


  • PhD, Business Administration
    University of Florida, Gainesville, Florida
  • Bachelor of Commerce, Marketing
    University of Otago, North Dunedin, New Zealand
  • Bachelor of Science, Pure Mathematics and Statistics
    University of Otago, North Dunedin, New Zealand

Areas of Expertise

  • International Marketing
  • Marketing: Hispanics

Professional Activities

Prior to joining Florida International University, Dr. Dickson was the Arthur C. Nielsen, Jr. Chair of Marketing Research at the University of Wisconsin-Madison. He is the author of several books including Introduction to Marketing (authored chapters one, two, and four), Marketing Management (second edition), Marketing Management: Instructors Manual (second edition), and Strategic Planning for Logistics. His research has been published in journals such as the Journal of Consumer Research, Comportamento Organizacional e Gestao (OB and Management), Journal of Marketing, Journal of Product Innovation, Journal of Economic Psychology, Marketing Letters, and others. He has won best paper awards from the American Marketing Association at their 1998 winter conference and from the Journal of Retailing in 1994. He also received the Harold H. Maynard Award for best theory paper from the Journal of Marketing in 1992.

Courses Taught

  • Cooperative Education in Marketing
  • Creating Economic and Social Value
  • Doctoral Research in Business Administration
  • Introduction to Marketing
  • Marketing Internship
  • Marketing Management
  • Marketing Management in the Global Environment
  • Marketing Strategy

Refereed Journal Articles

Miniard, P., Jayanti, R. K., Alvarez, C. M. & Dickson, P. R. (2018). (in press) What Brand Extensions Need to Fully Benefit from Their Parental Heritage.  Journal of the Academy of Marketing Science.

Dickson, P. (2013). The Adoption of Customer Service Improvement Practices.  Marketing Letters.

Chen, Y., Greenberg, B., Dickson, P. & Goodrich, J. (2012). Learning marketing accounting skills in the introductory marketing course: The development, use, and acceptance of a self-study tutorial.  Marketing Education Review. 22 (3), 241-250.

Alvarez, C. M., Dickson, P. R. & Hunter, G. K. (2012). The four faces of the Hispanic consumer: An acculturation-based segmentation.  Journal of Business Research.

Dickson, P. R., Lassar, W. M., Hunter, G. K. & Chakravorti, S. (2009). The pursuit of excellence in process thinking and customer relationship management.  Journal of Personal Selling &; Sales Management. 29 (2), 111-124.

Dickson, P. R. (2007). Evolutionary theories of competition and aftermarket antitrust law.  Antitrust Bulletin. 52 (1), 73-93.

Vishwanathan, N. & Dickson, P. R. (2007). The fundamentals of standardizing global marketing strategy.  International Marketing Review. 24 (1), 46-63.

Dickson, P. R. (2005). Cross-Functional Cases in Management Education.  Journal of Business Research. 58 (7), 944-945.

Dickson, P. R. (2004). The Paradox of Marketing Planning.  Journal of the Academy of Marketing Science. 32 (4), 371-385.

Dickson, P. R. (2003). Market Segmentation Research: Beyond Within and Across Group Differences.  Marketing Letters. 13 (3), 233-243.

Dickson, P. R. (2003). The Pigeon Breeder’s Cup: A Selection on Selection Theory of Economic Evolution.  Journal of Evolutionary Economics. 13 (3), 259-280.

Dickson, P. R. (2002). The Evolution of Return on Quality: From Cost Reduction to Revenue Expansion.  Journal of Marketing. 66 (4), 7-24.

Dickson, P. R. (2001). On-line Market Research.  International Journal of Electronic Communications. 5 (3), 139-168.

Dickson, P. R. (2001). Dynamic Strategic Thinking.  Journal of the Academy of Marketing Science. 29 (3), 216-237.

Dickson, P. R. (2001). The Dubious Origins of the Sherman Antitrust Act: The Mouse that Roared.  Journal of Public Policy &; Marketing. 20 (1), 3-14.

Dickson, P. R. (2001). The Effect of Individual Learning on Competative Decision Making and Firm Performance.  International Journal of Research in Marketing. 18 (1/2), 99-117.

Urbany, J. E., Dickson, P. R. & Sawyer, A. G. (2000). Insights into Cross and Within-Store Price Search: Retailer Estimates Vs. Consumer Self-Reports.  Journal of Retailing. 76 (2), 243-258.

Dickson, P. R. (2000). Understanding the Trade Winds: The Global Evolution of Production, Consumption and the Internet.  Journal of Consumer Research. 27 (1), 115-122.

Dickson, P. R. (2000). Individual Differences in Intrinsic Motivation and the Use of Cooperative Negotiation Tactics.  Journal of Business &; Industrial Marketing. 15 (6/7), 466-478.


Dickson, P. R. (2008). Marketing accounting metrics. Miami, Florida: Backbone Press.

Dickson, P. R. (2007). Marketing principles and practices. Miami, Florida: Marketplace Media.

Dickson, P. R. (2004). Marketing principles &; best practices. Mason, Ohio: Thomson.

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