Peter R. Dickson

• Dickson, P. R.

  (2023).

  <span style="font-size:12pt;color:#333333;"><span style="background-color:#fcfcfc;font-size:14px;">The Future of Expertise and Training Service Marketing</span></span><span style="font-size:12pt;"></span>.

  Journal of Services Marketing

  .

• Dickson, P. R., Mas, E. M., van Solt, M., Garcia=Collart, T., & Tanenbaum, J. L.

  (2022).

  The effect of trust in management on salespeople’s selling orientation.

  Marketing Letters

  .

• Dickson, P. R.

  (2015).

  The adoption of customer service improvement practices.

  Marketing Letters

  , 26(1)

  .

• Dickson, P. (2013). The Adoption of Customer Service Improvement Practices. Marketing Letters.
• Alvarez, C. M., Dickson, P. R., & Hunter, G. K. (2012). The four faces of the Hispanic consumer: An acculturation-based segmentation. Journal of Business Research.
• Chen, Y. V., Greenberg, B., Dickson, P., & Goodrich, J. (2012). Learning marketing accounting skills in the introductory marketing course: The development, use, and acceptance of a self-study tutorial. Marketing Education Review, 22(3).
• Dickson, P. R., Lassar, W. M., Hunter, G. K., & Chakravorti, S. (2009). The pursuit of excellence in process thinking and customer relationship management. Journal of Personal Selling & Sales Management, 29(2).
• Dickson, P. R. (2007). Evolutionary theories of competition and aftermarket antitrust law. Antitrust Bulletin, 52(1).
• Vishwanathan, N., & Dickson, P. R. (2007). The fundamentals of standardizing global marketing strategy. International Marketing Review, 24(1).
• Dickson, P. R. (2005). Cross-Functional Cases in Management Education. Journal of Business Research, 58(7).
• Dickson, P. R. (2004). The Paradox of Marketing Planning. Journal of the Academy of Marketing Science, 32(4).
• Dickson, P. R. (2003). Market Segmentation Research: Beyond Within and Across Group Differences. Marketing Letters, 13(3).
• Dickson, P. R. (2003). The Pigeon Breeder’s Cup: A Selection on Selection Theory of Economic Evolution. Journal of Evolutionary Economics, 13(3).
• Dickson, P. R. (2002). The Evolution of Return on Quality: From Cost Reduction to Revenue Expansion. Journal of Marketing, 66(4).
• Dickson, P. R. (2001). Dynamic Strategic Thinking. Journal of the Academy of Marketing Science, 29(3).
• Dickson, P. R. (2001). On-line Market Research. International Journal of Electronic Communications, 5(3).
• Dickson, P. R. (2001). The Dubious Origins of the Sherman Antitrust Act: The Mouse that Roared. Journal of Public Policy & Marketing, 20(1).
• Dickson, P. R. (2001). The Effect of Individual Learning on Competative Decision Making and Firm Performance. International Journal of Research in Marketing, 18(1/2).
• Dickson, P. R. (2000). Individual Differences in Intrinsic Motivation and the Use of Cooperative Negotiation Tactics. Journal of Business & Industrial Marketing, 15(6/7).
• Dickson, P. R. (2000). Understanding the Trade Winds: The Global Evolution of Production, Consumption and the Internet. Journal of Consumer Research, 27(1).
• Urbany, J. E., Dickson, P. R., & Sawyer, A. G. (2000). Insights into Cross and Within-Store Price Search: Retailer Estimates Vs. Consumer Self-Reports. Journal of Retailing, 76(2).

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