College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 325A
Miami, FL 33199
Phone: (305) 348-2571
Email: yijchen@fiu.edu
Yi Ju Chen
Teaching Professor, Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 325A
Miami, FL 33199
Phone: (305) 348-2571
Email: yijchen@fiu.edu
Education
Doctor of Business Administration
Argosy University, Sarasota, Florida
Master of Business Administration
California State University, San Bernardino, California
Bachelor of Business Administration
Eastern Washington University, Cheney, Washington
Courses Taught
- Consumer Behavior
- Corporate Simulation
- Esports Consumer Behavior
- International Marketing
- Introduction to Marketing
- Marketing Channels
- Marketing Management in the Global Environment
- Marketing Research I
- Marketing Research II
- Marketing Strategy
- Special Topics in Marketing
- Tools for Managing Marketing Information
Publications
Liu, H., Burkhart, E., Chen, V. Y., & Wei, X.
(2021).
Promotion of in situ Forest Farmed American Ginseng (Panax quinquefolius L.) as a Sustainable Use Strategy: Opportunities and Challenges.
Frontiers in Ecology and Evolution
.
- Chen, V. Y., Chang, C., & Chen, P. (2019). The Influence of Self-esteem, Self-other and Embarrassment Avoidance on Purchase Intention. Journal of International Management Studies, 14(1).
- Chen, V. (2018). The Influence of Resale Reference Prices on Consumer Purchase Decisions. Journal of International Management Studies, 13(1).
- Chen, V., Chang, C., & Chiu, Y. (2018). The Effect of Perceptual Fluency and Self-Confidence on the Frames of Tourism Decisions. International Journal of Economic Research, 15(2).
- Chen, Y. V., & Chen, P. C. (2014). International Brand Management and Strategy: Apparel Market in China. Journal of Global Business Management, 10(1).
- Chen, Y. V., Chen, P., & Lin, K. (2013). Global Brands Perceptions: The Apparel Industry in China. Journal of International Management Studies, 8(1).
- Chen, Y. V., Chen, P. C., & Lin, K. T. (2012). Gender differences analysis cross-culturally in decision-making styles - Taiwanese and Americans comparison. Journal of International Management Studies, 7(1).
- Chen, Y. V., Greenberg, B., Dickson, P., & Goodrich, J. (2012). Learning marketing accounting skills in the introductory marketing course: The development, use, and acceptance of a self-study tutorial. Marketing Education Review, 22(3).
- Mohammed, S. M., Chen, Y., & Lassar, W. M. (2011). Chrome furnishers Ltd. Business strategy for Trinidad and Tobago. Online Journal of International Case Analysis, 2(1).
- Li, T., Chen, P. C., & Chen, Y. V. (2010). The effect of teaching international market entry in an MBA curriculum: An empirical examination. Business Review, Cambridge, 16(1).
- Chen, P. C., Chen, Y. V., & Lin, K. T. (2009). A comparison study of Taiwan and us consumer decision-making styles - Using TV shopping format. Journal of International Management Studies, 4(1).
- Chen, Y. V., Lin, K. T., & Chen, P. C. (2008). E-commerce and its effects on the Florida tax base - A study of clothing industry. Journal of Global Business Management, 4(2).
- Simmons, P., Chen, V., Ring, M., & Nastanski, M. (2008). Designing selection procedures for hiring online instructors. Design Principles and Practices: An International Journal, 2(4).
- Chen, Y. V., & Chen, P. (2007). Effects of online interaction on adult students - Satisfaction and learning. The Journal of Human Resource and Adult Learning, 3(2).