Faculty and ResearchExpert Guide
Yi Ju Chen
Teaching Professor
Department of Marketing & Logistics
College of Business
Florida International University
Biscayne Bay Campus
3000 NE 151st St, ACII 132
North Miami, FL 33181
(305) 348-2571
yijchen@fiu.edu
Education
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Areas of Expertise
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Professional ActivitiesDr. Chen's research interest focuses on Consumer Behavior and International Marketing. She has taught at the undergraduate and graduate levels, including classes in Introduction to Marketing, Consumer Behavior, Research Methods, Marketing Strategies, International Marketing, and Corporate Simulation. She also has extensive professional experience in project management for McWay Enterprise Cooperation, Taiwan and China, Maw Chang Optical Company, Taiwan, and the Global Federation of Chinese Business Women. |
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Courses Taught
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Refereed Journal ArticlesChen, V. Y., Chang, C., & Chen, P. (2019). The Influence of Self-esteem, Self-other and Embarrassment Avoidance on Purchase Intention. Journal of International Management Studies, 14(1). Chen, V. (2018). The Influence of Resale Reference Prices on Consumer Purchase Decisions. Journal of International Management Studies, 13(1). View Article Chen, V., Chang, C., & Chiu, Y. (2018). The Effect of Perceptual Fluency and Self-Confidence on the Frames of Tourism Decisions. International Journal of Economic Research, 15(2). View Article Chen, Y. V., & Chen, P. C. (2014). International Brand Management and Strategy: Apparel Market in China. Journal of Global Business Management, 10(1). Chen, Y. V., Chen, P., & Lin, K. (2013). Global Brands Perceptions: The Apparel Industry in China. Journal of International Management Studies, 8(1). Chen, Y. V., Chen, P. C., & Lin, K. T. (2012). Gender differences analysis cross-culturally in decision-making styles - Taiwanese and Americans comparison. Journal of International Management Studies, 7(1). Chen, Y. V., Greenberg, B., Dickson, P., & Goodrich, J. (2012). Learning marketing accounting skills in the introductory marketing course: The development, use, and acceptance of a self-study tutorial. Marketing Education Review, 22(3). Mohammed, S. M., Chen, Y., & Lassar, W. M. (2011). Chrome furnishers Ltd. Business strategy for Trinidad and Tobago. Online Journal of International Case Analysis, 2(1). Li, T., Chen, P. C., & Chen, Y. V. (2010). The effect of teaching international market entry in an MBA curriculum: An empirical examination. Business Review, Cambridge, 16(1). Chen, P. C., Chen, Y. V., & Lin, K. T. (2009). A comparison study of Taiwan and us consumer decision-making styles - Using TV shopping format. Journal of International Management Studies, 4(1). Chen, Y. V., Lin, K. T., & Chen, P. C. (2008). E-commerce and its effects on the Florida tax base - A study of clothing industry. Journal of Global Business Management, 4(2). Simmons, P., Chen, V., Ring, M., & Nastanski, M. (2008). Designing selection procedures for hiring online instructors. Design Principles and Practices: An International Journal, 2(4). Chen, Y. V., & Chen, P. (2007). Effects of online interaction on adult students - Satisfaction and learning. The Journal of Human Resource and Adult Learning, 3(2). |
