Faculty and ResearchExpert Guide

Education

• Master of Arts, Spanish Literature and Romance Linguistics
  University of Michigan, Ann Arbor, Michigan
• Bachelor of Arts, Liberal Arts
  University of Michigan, Ann Arbor, Michigan

Areas of Expertise

• International Business
• International Marketing
• Integrated Marketing Communications
• Qualitative Marketing Research
• Multi-Cultural Marketing and Research

Professional Activities

For over 20 years Elisabeth Beristain has lent her experience and expertise to various areas of the marketing and marketing communications industry, leading successful marketing, advertising and public relations campaigns for blue chip clients across a variety of industries throughout Latin America and the United States.

Among the titles she has held are: Research and Planning Director for the J Walter Thompson advertising agency in Mexico City; Research Director at Leo Burnett ad agency in San Juan, Puerto Rico; Vice President Director of Account Planning and Research at J Walter Thompson in Mexico City; Senior Vice President Group Account Director and Director of Strategic Planning for the Noble DMB&B ad agency; Managing Director and Regional Brand Communications Practice Chair, Latin America at Burson Marsteller Latin America in Miami, and VP Head of Strategy and Marketing Latin America Private Bank, JPMorgan Chase.  

She joined the Marketing Department as an Adjunct in Spring 2002, and as full-time faculty in Spring 2011, and serves as program director for the COB marketing study abroad programs.

Courses Taught

• Advertising Campaign Management
• Consumer Behavior
• Integrated Marketing Communication
• International Marketing
• Introduction to Marketing
• Marketing Yourself in Today's Competitive Job Mark
• Special Topics in Marketing