onyeka okoli,executive board member,Eugenio Pino and Family Global Entrepreneurship Center Executive Board
Onyeka Okoli is an award winning, seasoned brand marketing professional with a proven track record for launching award-winning and successful brand campaigns locally and internationally. His experiences in the education, entertainment, financial services and FMCG industries show his solid grasp of entrepreneurship, project management, reputation management, brand building & positioning, brand communication, consumer insight generation, digital marketing, experiential marketing, and media strategies.
Onyeka’s innovative approach to marketing led to the extremely successful revitalization and relaunch of carbonated soft drinks and Beer brands in Nigeria as well as repositioning one of the oldest banks in Nigeria. In addition, was the launch of the first sold out Afrobeat Music concert in the USA, One Africa Music Festival in New York (Barclays Center) and Houston (Toyota Center) which showcased the best of Afrobeat Music to the world.
Onyeka has worked in several roles in program management for his alma mater, Florida International University where he developed recruitment strategies for the global programs in the Caribbean and South America. Onyeka moved back home as the Export Development Manager at Nigerian Breweries, a Heineken Operating Company growing the export markets in Western and Southern Africa, Asia, and Europe. He thereafter moved on to senior brand management roles within Heineken. In his current role as Group Portfolio Marketing Manager at the JOTNA Group (The La Casera Company), Onyeka manages the entire beverage portfolio.
Onyeka has a MSc. in International Business from Florida International University, a BSc. in International Economics from the University of Florida; and an Associate degree in International Business from Euro American Institute of Technology (Renamed SKEMA), France. He is an associate member of the National Institute of Marketers of Nigeria, Advertising Practitioners Council of Nigeria, and Nigerian Institute of Public Relations. He sits on the board of several successful start-ups leading change through technology in the retail and food industry.
