What do students do during Real Madrid Experience?
During Real Madrid Experience, students take part in the day-to-day operations of Real Madrid C.F., visit the headquarters, meet directors of the club and executives of the sports industry, and join masterclasses. This event is one of the best experiences for a sports management student, both from a managerial and an operational viewpoint. You will receive hands-on learning and apply the knowledge you have gained throughout your studies.
Real Madrid Experience includes:
- Exclusive event at the newly renovated Santiago Bernabéu Stadium with insight into the day-to-day operations of Real Madrid C.F.
- Visits to the headquarters: tennis, golf, fitness and wellness, soccer and non-conventional spaces.
- Networking with top managers and executives of Real Madrid C.F. in different areas (Strategy, HR, Marketing, Finance, etc.).
- Masterclasses by executives and sports professionals, including:
- Roberto Carlos da Silva Rocha - Sport Legend and Real Madrid Club Ambassador
- Emilio Butragueño - Managing Director of Real Madrid Graduate School
- Mattias Grafstrom - Deputy Secretary General for Football at FIFA
- Toni Nadal - Rafa Nadal’s longtime coach
- Zvonimir Boban - AC Milan and Croatia soccer legend
- Sergio Llull - Guard at Real Madrid basketball team and Basketball World Champion with Spanish National Team
- Pablo Laso - Head Coach of Real Madrid basketball team
- Alberto Herreros – Real Madrid Basketball section Technical Director
- Jose Ángel Sánchez - Real Madrid FC General Director
- Jesus Bueno - VP Basketball Operations in EMEA for NBA
- Israel García - Head of Digital Channels and Data Real Madrid F.C.
- Charlie Stillitano - Co-founder and President of Relevent Sports Group (International Champions Cup)
- Marta Lopez Consuegra - Partnership Activation Executive at Real Madrid C.F.
- Julien Piwowar – Director of Innovation at Real Madrid Next
Considering market trends and the constant evolution of the sports industry, the list of speakers may vary.
Antonio Ulloa, PMBASM Graduate
“Don't worry if you don't have a sports background. Many of us don't. This program is a great way to gain that knowledge and connect with people in the sports industry.”
Anay Hernandez, PMBASM Student
“These two weeks have been an incredible experience. It was awesome to get to meet these people I watch on TV most of the time.”
Kevin Rodriguez, PMBASM Student
“I’ve been a football fan since I was little, so everything for me is like a dream right now. We went to Bernabéu. We were able to see a game three rows from the stadium. It was a dream come true.”
Alexander Beola, PMBASM Student
“The two weeks of Real Madrid Experience, we had a lot of great conferences and got the opportunity to meet a bunch of people from the world.”
Mauricio Aguiar, PMBASM Student
“I have a dream of being a sports agent, and I felt this was a once in a lifetime opportunity to gain the best knowledge in order to pursue the dream.”
Zashery Mercedes, PMBASM Student
“You get to see the backend of how it works with the team and their partnerships with everybody.”