Manjul Gupta

Manjul Gupta focuses on the role of national and organizational culture in changes and movements driven by technology, including the sharing economy, bitcoin adoption, big data, and social networks. His research has appeared in several leading journals, including Management Information Systems Quarterly, Production and Operations Management, Health Affairs, Information & Management, and the Journal of Business Research. Gupta consults companies on how to assess national cultural nuances for launching products and services in international markets. Additionally, Gupta helps organizations evaluate their existing cultures and implement changes to align with their vision. He earned a PhD in Management Information Systems from Iowa State University.